DIRTY LAUN­DRY

North & South - - Four Corners - GE­OR­GIA MER­TON

Bec Mcmaster’s “aha mo­ment” came on a fel­low­ship trip to a sus­tain­abil­ity-savvy fash­ion stu­dio in New York, where she learned of the in­dus­try’s hefty yet lit­tle­known con­tri­bu­tion to cli­mate change – ac­count­ing for 10 per cent of global fos­sil fuel use. Now she’s brought Aus­tralian eth­i­cal­fash­ion app Good on You across the ditch to help ed­u­cate the con­scious but con­fused con­sumer.

The free app (avail­able on IOS and An­droid) uses a rep­utable source list to rate the eth­i­cal prac­tices be­hind cloth­ing brands, such as their treat­ment of work­ers, an­i­mals and the en­vi­ron­ment, and gives prac­ti­cal ad­vice on more eth­i­cal al­ter­na­tives in your area and bud­get. Brands cov­ered range from international mega- chains to Kiwi la­bels ( lo­cal fam­ily-run or­ganic baby­wear Earth­lings is a top rater).

Mcmaster, 24, works with a “tight-knit, pas­sion­ate team of vol­un­teers” on the project, jug­gling that with her busi­ness, Sus­tain­able Projects, ad­vis­ing com­pa­nies on how to im­prove their prac­tices, and her work with a so­cial- change ini­tia­tive called the Un­school of Dis­rup­tive De­sign, which funded her “emerg­ing lead­ers” fel­low­ship to New York. “In­di­vid­u­als re­ally can cre­ate big change,” she says, “We vote with our dol­lar, so the key is en­gag­ing enough peo­ple.”

Lo­cal baby­wear la­bel Earth­lings rates highly for eth­i­cal fash­ion prac­tices.

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