Bec Mcmaster’s “aha moment” came on a fellowship trip to a sustainability-savvy fashion studio in New York, where she learned of the industry’s hefty yet littleknown contribution to climate change – accounting for 10 per cent of global fossil fuel use. Now she’s brought Australian ethicalfashion app Good on You across the ditch to help educate the conscious but confused consumer.
The free app (available on IOS and Android) uses a reputable source list to rate the ethical practices behind clothing brands, such as their treatment of workers, animals and the environment, and gives practical advice on more ethical alternatives in your area and budget. Brands covered range from international mega- chains to Kiwi labels ( local family-run organic babywear Earthlings is a top rater).
Mcmaster, 24, works with a “tight-knit, passionate team of volunteers” on the project, juggling that with her business, Sustainable Projects, advising companies on how to improve their practices, and her work with a social- change initiative called the Unschool of Disruptive Design, which funded her “emerging leaders” fellowship to New York. “Individuals really can create big change,” she says, “We vote with our dollar, so the key is engaging enough people.”