A Flagship for the Future
Whangara Farms is internationally recognised as a world leader in the “three Es” of responsibility: environmental safeguarding, ethical practices and economic viability. This farming partnership on the East Coast near Gisborne began in 2006 and now covers 1500ha, running 2500 Angus breeding cows and 60,000 sheep.
“Sustainability is the key to every decision we make, because the decisions we make today and the way we treat the land are going to affect future generations,” says general manager Richard Scholefield, who has created a farming model that measures and benchmarks farm sustainability across key areas of the business.
With support from Mcdonald’s, Beef + Lamb New Zealand and Silver Fern Farms, Whangara Farms has implemented an action plan that includes targeted planting of 3500 trees each year in areas at risk of erosion, and the fencing of all waterways and tributaries. A rotational grazing policy keeps both pasture and livestock in prime condition, and cattle are individually monitored via electronic ID tags.
In September, Whangara Farms was recognised on a global scale with its official appointment to the Mcdonald’s Flagship Farmers programme – the first time a farm outside Europe and the UK has been selected for its sustainability practices. The programme not only identifies exceptional farmers but also empowers them to share their knowledge and experience.