Buildi ng A F OL L O WING
Many professional photographers use social media for marketing, but David has succeeded better than most. He reveals his tips…
You have built up quite a following on Facebook – more than 120,000 likes in just four years. What’s your advice?
You need to be proactive. It’s not just being liked, it’s about engagement. I post three or four times a week, pictures and other titbits. I see the same people coming back. You can get the followers, but the catch is you’ve got to get the right kind of followers. I sell tours through it. I do British wildlife workshops and if I post a date for the next one on my page I sell out in a day. Some people say it’s too much work, but I say it’s 20 minutes a week. I’ve never had to advertise. At the moment it’s working, but I’m also aware that Facebook may not last forever.