Buildi ng A F OL L O WING

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Many pro­fes­sional pho­tog­ra­phers use so­cial me­dia for mar­ket­ing, but David has suc­ceeded bet­ter than most. He re­veals his tips…

You have built up quite a fol­low­ing on Face­book – more than 120,000 likes in just four years. What’s your ad­vice?

You need to be proac­tive. It’s not just be­ing liked, it’s about en­gage­ment. I post three or four times a week, pic­tures and other tit­bits. I see the same peo­ple com­ing back. You can get the fol­low­ers, but the catch is you’ve got to get the right kind of fol­low­ers. I sell tours through it. I do British wildlife work­shops and if I post a date for the next one on my page I sell out in a day. Some peo­ple say it’s too much work, but I say it’s 20 min­utes a week. I’ve never had to ad­ver­tise. At the mo­ment it’s work­ing, but I’m also aware that Face­book may not last for­ever.

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