Don’t over-diversify: stick to what you know, and know how to do well
When you ‘go pro’ you can certainly earn a crust being all things to all clients and shooting a bit of everything. But there are better ways to carve a reputation and a long-term career.
“Specialise in whichever field you have the most passion for,” suggests Jonathan Chritchley. “Don’t offer a range of things – I’ve seen photographers who, on their websites, offer weddings, pet portraits, commercial photography and fine art landscape prints… this is professional suicide in my opinion. Stick to one thing, be passionate, develop your style, be your own biggest critic, offer something fresh and only take criticism from your peers.”