Don’t over-di­ver­sify: stick to what you know, and know how to do well

NPhoto - - Special Feature -

When you ‘go pro’ you can cer­tainly earn a crust be­ing all things to all clients and shoot­ing a bit of ev­ery­thing. But there are bet­ter ways to carve a rep­u­ta­tion and a long-term ca­reer.

“Spe­cialise in which­ever field you have the most pas­sion for,” sug­gests Jonathan Chritch­ley. “Don’t of­fer a range of things – I’ve seen pho­tog­ra­phers who, on their web­sites, of­fer wed­dings, pet por­traits, com­mer­cial pho­tog­ra­phy and fine art land­scape prints… this is pro­fes­sional sui­cide in my opin­ion. Stick to one thing, be pas­sion­ate, de­velop your style, be your own big­gest critic, of­fer some­thing fresh and only take crit­i­cism from your peers.”

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