It’s no longer easy to earn money from stock, but perseverance can pay off
‘There’s no money in stock any more.’ That’s a classic complaint, but shooting stock can still provide a steady income.
“For shooting stock and commissioned work you need to have a drive within you that is all-consuming,” says David Tipling. “It’s no good not fancying early mornings or opting to go out to the pub when the light is beautiful. You need perseverance, an ability to develop a recognisable style as far as possible, to be prepared for constant knock backs and to develop a business brain.
“Finally, if you’re going to rely on stock you need to have a tightly edited collection of a few thousand pictures earning income before you go pro.”