There are many ways to get your work seen and bring clients to your door

NPhoto - - Special Feature -

A web­site is the most con­ve­nient and ef­fec­tive way to share your port­fo­lio with the world, but there are some tra­di­tional ap­proaches that can also pay off:

Ad­ver­tis­ing

Tak­ing out paid ad­verts in lo­cal mag­a­zines or web­sites will drive po­ten­tial clients to your on­line port­fo­lio, par­tic­u­larly if you’re work­ing in a ‘client-fac­ing’ area such as wed­ding or por­trait pho­tog­ra­phy.

Ex­hi­bi­tions

These don’t have to be large-scale: get­ting some prints on the walls of lo­cal cafés and restau­rants is just as ef­fec­tive. When cal­cu­lat­ing sale prices, re­mem­ber to fac­tor in ‘hid­den’ costs such as your time, trav­el­ling ex­pense and the wear and tear on your gear in ad­di­tion to print­ing, mount­ing and fram­ing fees.

Mag­a­zines

Be­ing fea­tured in a qual­ity print ti­tle like your very own is a great way to reach an au­di­ence of like-minded pho­tog­ra­phy en­thu­si­asts who are likely to spread the word about your work. Email the edi­tor in the first in­stance along with a link to your on­line port­fo­lio.

Books

N-Photo Self-pub­lish­ing a book of your best work might seem like a van­ity project, but in the days when ev­ery­one and his dog has a blog it can help to set you apart.

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