How to GO Pro

Make a ca­reer from your cam­era – we ask eight top pros what it takes

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Dig­i­tal cam­eras have made it eas­ier than ever to set up a pho­tog­ra­phy busi­ness: get the right gear, learn how to use it, spot a gap in the mar­ket and start sell­ing pic­tures. Bingo! If only it were so sim­ple… The pro­fes­sional pho­tog­ra­phy mar­ket is a com­pet­i­tive place and you’ll need tenac­ity and tal­ent in abun­dance in order to stand out from the crowd.

Still in­ter­ested? Good. While the days of swan­ning around the world shoot­ing for stock are long gone, you can still make a liv­ing from pro­fes­sional pho­tog­ra­phy. The chances are you’ll need to di­ver­sify, though, whether that’s writ­ing words to go with your pic­tures for mag­a­zines and books, of­fer­ing one-to-one pho­tog­ra­phy train­ing and work­shops, or even putting to­gether your own YouTube chan­nel.

Over the next few pages our panel of pho­tog­ra­phers will tell you the truth about turn­ing pro. The pic­ture is a pos­i­tive one! De­spite hav­ing to take pho­tos to pay the mort­gage, none of them have lost their ap­petite for pho­tog­ra­phy. If you’ve ever thought about try­ing to make money from your cam­era, their sto­ries will pro­vide the in­spi­ra­tion you need to take the plunge.

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