I did it! Ed Col­la­cott, suc­cess­ful fine art print, boo k and cal­en­dar pho to­graph er

NPhoto - - Make Cash With Your Nikon -

“I have been very for­tu­nate over the last 25 years to have been able to make a good liv­ing from what has al­ways been a deep pas­sion of mine: our land­scape. I sell my work from a stall in the cen­tre of Bath, and online – mainly fine art prints, but also greet­ings cards and a book. Also each year I pro­duce a large-for­mat panoramic cal­en­dar of Bri­tish land­scapes which con­tin­ues to be very pop­u­lar.

To be suc­cess­ful you have to know your mar­ket. If your art is con­cep­tual or has an in­tel­lec­tual base then art gal­leries are the an­swer. In my case I sell to the gen­eral public so it has to be ac­ces­si­ble; peo­ple have to be able to con­nect with it. The most suc­cess­ful im­ages are those that cre­ate at­mos­phere, a sense of place and have a depth and char­ac­ter that lifts it above the or­di­nary – it’s a very com­pet­i­tive mar­ket, so make sure your im­ages stand out. A com­mon mis­take is to show too many im­ages. That’s fine if they are all out­stand­ing, but any weak ones will di­lute the over­all im­pres­sion. Another mis­take is poor pre­sen­ta­tion. Use the finest ma­te­ri­als to help build your rep­u­ta­tion… rep­u­ta­tion is very im­por­tant. Too of­ten I’ve seen mask­ing tape be­ing used to hang and seal photos – not good, and it looks cheap!

Pric­ing is never easy when start­ing out, but don’t un­der­sell – just be re­al­is­tic. A good start­ing point is the cost of ma­te­ri­als plus at least 100 per cent. Just think how much time and ef­fort has gone into each im­age.” You can see Ed’s land­scape im­ages at www.fin­eart­pho­tographs.co.uk

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