THE MOOD TOOL KIT: COLOUR

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Colour works on the eye and mind quite dif­fer­ently from other vis­ual qual­i­ties. Al­most ev­ery­one re­sponds to colour choices in terms of lik­ing or dis­lik­ing; in other words, it trig­gers an emo­tional re­sponse. Here are some of the more ob­vi­ous trig­gers, but th­ese are not ab­so­lute, and us­ing a cer­tain colour in your pic­tures won’t guar­an­tee a spe­cific re­sponse from view­ers: ■ Bright, sat­u­rated colours, like yel­low and pink, are upbeat and cheer­ful. ■ A blue cast over­all can feel ei­ther cold or un­wel­com­ing, or sug­gest evening.

■ A green cast to things that shouldn’t be green is widely con­sid­ered sickly, un­healthy and un­invit­ing. ■ Deep, rich and sat­u­rated colours like vi­o­let and deep blue can sug­gest pow­er­ful­ness, lux­ury and strength. ■ Or­ange is warm, en­er­getic and gen­er­ally invit­ing.

■ Earthy colours – that is, browns and ochres (es­sen­tially de­sat­u­rated reds, or­anges and yel­lows) – carry con­no­ta­tions of rus­tic, ver­nac­u­lar, sim­ple and down to earth.

Pink has be­come a sig­ni­fier colour for os­ten­ta­tious events such as Lon­don’s an­nual Gay Pride pa­rade, and is also seen as gen­er­ally cheer­ful and lifting

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