THE MOOD TOOL KIT: COLOUR
Colour works on the eye and mind quite differently from other visual qualities. Almost everyone responds to colour choices in terms of liking or disliking; in other words, it triggers an emotional response. Here are some of the more obvious triggers, but these are not absolute, and using a certain colour in your pictures won’t guarantee a specific response from viewers: ■ Bright, saturated colours, like yellow and pink, are upbeat and cheerful. ■ A blue cast overall can feel either cold or unwelcoming, or suggest evening.
■ A green cast to things that shouldn’t be green is widely considered sickly, unhealthy and uninviting. ■ Deep, rich and saturated colours like violet and deep blue can suggest powerfulness, luxury and strength. ■ Orange is warm, energetic and generally inviting.
■ Earthy colours – that is, browns and ochres (essentially desaturated reds, oranges and yellows) – carry connotations of rustic, vernacular, simple and down to earth.
Pink has become a signifier colour for ostentatious events such as London’s annual Gay Pride parade, and is also seen as generally cheerful and lifting