UP­LIFT­ING & HOPE­FUL

For a photo with an upbeat mood, raise the key of the im­age and make a light source the fo­cus of at­ten­tion

NPhoto - - Nikopedia -

Com­mer­cial pho­tog­ra­phy has a huge ap­petite for be­ing pos­i­tive and up­lift­ing, be­cause that kind of mood ap­peals to peo­ple and can make them feel good, so it sup­ports all kinds of prod­ucts, not least hol­i­day des­ti­na­tions, spa re­sorts and

the like. As a re­sult, this is a well-prac­tised area of pho­tog­ra­phy, and there are just a few sim­ple in­gre­di­ents that will al­most al­ways make it work. Chief among th­ese is shoot­ing to­wards a light source like the sun in such a way that it flares and glows. This gives the nec­es­sary sym­bol­ism of look­ing to­wards and mov­ing to­wards the light, bet­ter things, the fu­ture, et cetera. Lens flare can be a pos­i­tive ad­van­tage here, be­cause the bright and glow­ing light creates at­mos­phere rather than bring­ing out de­tail, and helps to suf­fuse the im­age with bright­ness. For the same rea­son, it helps to keep the im­age high-key and avoid dark shad­ows. If there have In an art-di­rected shoot for a spa re­sort, this im­age makes use of an up­ward point­ing view to­wards the sun, the con­fi­dent pose of the model, and at­mos­phere from steam ris­ing from the warm wa­ter to cre­ate a pos­i­tive, to­ward-the-light mood to be sil­hou­ettes, they should be pale rather than black and crisp. Fi­nally, in­clud­ing peo­ple in the shot can en­hance the ‘to­ward the light’ theme if they too face to­wards it.

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