UPLIFTING & HOPEFUL
For a photo with an upbeat mood, raise the key of the image and make a light source the focus of attention
Commercial photography has a huge appetite for being positive and uplifting, because that kind of mood appeals to people and can make them feel good, so it supports all kinds of products, not least holiday destinations, spa resorts and
the like. As a result, this is a well-practised area of photography, and there are just a few simple ingredients that will almost always make it work. Chief among these is shooting towards a light source like the sun in such a way that it flares and glows. This gives the necessary symbolism of looking towards and moving towards the light, better things, the future, et cetera. Lens flare can be a positive advantage here, because the bright and glowing light creates atmosphere rather than bringing out detail, and helps to suffuse the image with brightness. For the same reason, it helps to keep the image high-key and avoid dark shadows. If there have In an art-directed shoot for a spa resort, this image makes use of an upward pointing view towards the sun, the confident pose of the model, and atmosphere from steam rising from the warm water to create a positive, toward-the-light mood to be silhouettes, they should be pale rather than black and crisp. Finally, including people in the shot can enhance the ‘toward the light’ theme if they too face towards it.