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It doesn’t mat­ter how good your pho­tog­ra­phy is if no-one knows about you, so you’ll need to get to grips with mar­ket­ing and sell­ing your pho­tog­ra­phy ser­vices be­fore you even think about making any money. You can start by spread­ing the word among fam­ily and friends, and by set­ting up a web­site and get­ting ac­tive on so­cial me­dia. All of th­ese need to be backed up with ex­am­ples of your work. Also, get­ting some tes­ti­mo­ni­als and rec­om­men­da­tions from pre­vi­ous clients will help give po­ten­tial cus­tomers more con­fi­dence in your ser­vices.

When you are think­ing about set­ting up a wed­ding pho­tog­ra­phy busi­ness, you should look at the type of im­ages that you shoot and try to find a co­he­sive ‘look’. De­cid­ing on your style, and pro­mot­ing your work in that style, will help to sell your ser­vices, as po­ten­tial clients will have a good idea of the type of im­ages that you will pro­duce. A clear style will also make your busi­ness stand out from the many other wed­ding pho­tog­ra­phers in your area. This style will be a com­bi­na­tion of how you shoot your wed­ding im­ages plus a con­sis­tent type of im­age pro­cess­ing.

De­cid­ing on a style, and pro­mot­ing your work in that style, will help to sell your ser­vices, as po­ten­tial clients will have a good idea of the im­ages that you will pro­duce

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