top tips for suc­cess

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(­pirepho­tog­ra­phy­train­, has some hints and tips to help guide you if you want to set up a suc­cess­ful wed­ding pho­tog­ra­phy busi­ness. 1 En­sure you understand the wed­ding in­dus­try; in­vest time in re­search­ing, and vis­it­ing trade events, thereby gain­ing as much in­for­ma­tion and knowl­edge as pos­si­ble be­fore you get even started. 2 Gain ex­pe­ri­ence by sec­ond shoot­ing, at­tend­ing work­shops, watch­ing on­line tu­to­ri­als, read­ing books and mag­a­zines and fol­low­ing blogs. 3 Build a rel­e­vant port­fo­lio, as it will play a sig­nif­i­cant role in at­tract­ing the right clients for your busi­ness. 4 De­sign a beau­ti­ful brand. To­day’s mar­ket­place is full of beau­ti­ful and at­trac­tive busi­nesses; your wed­ding brand needs to be in a po­si­tion to com­pete equally. 5 Cre­ate your so­cial plat­forms such as In­sta­gram, Twit­ter, Face­book, Pin­ter­est, Google+ and LinkedIn – they need to op­er­ate in har­mony. 6 Im­ple­ment and fol­low a sales process to en­sure you are able to earn the liv­ing you de­serve. 7 Cre­ate your sales tools, such as albums and multi-aper­ture frames, and use pro­fes­sional sup­pli­ers. 8 En­sure you are in­sured – it’s al­ways bet­ter to be safe than sorry! 9 Cre­ate a blog. Think of it as a mag­a­zine-style plat­form where your busi­ness and pho­tog­ra­phy can shine. 10 De­velop a net­work of peo­ple work­ing in re­lated ar­eas, from make-up artists and florists to cake de­sign­ers, cal­lig­ra­phers, bridal re­tail­ers and more. 11 Cre­ate a client jour­ney from first point of con­tact through to the de­liv­ery of their al­bum – this will en­sure you re­main sane!

Cre­at­ing a suc­cess­ful wed­ding pho­tog­ra­phy busi­ness will re­quire your time, hard work and per­haps a shower of cre­ative spirit too. Cather­ine Con­nor, founder of As­pire Pho­tog­ra­phy Train­ing

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