top tips for success
( www.aspirephotographytraining.co.uk), has some hints and tips to help guide you if you want to set up a successful wedding photography business. 1 Ensure you understand the wedding industry; invest time in researching, and visiting trade events, thereby gaining as much information and knowledge as possible before you get even started. 2 Gain experience by second shooting, attending workshops, watching online tutorials, reading books and magazines and following blogs. 3 Build a relevant portfolio, as it will play a significant role in attracting the right clients for your business. 4 Design a beautiful brand. Today’s marketplace is full of beautiful and attractive businesses; your wedding brand needs to be in a position to compete equally. 5 Create your social platforms such as Instagram, Twitter, Facebook, Pinterest, Google+ and LinkedIn – they need to operate in harmony. 6 Implement and follow a sales process to ensure you are able to earn the living you deserve. 7 Create your sales tools, such as albums and multi-aperture frames, and use professional suppliers. 8 Ensure you are insured – it’s always better to be safe than sorry! 9 Create a blog. Think of it as a magazine-style platform where your business and photography can shine. 10 Develop a network of people working in related areas, from make-up artists and florists to cake designers, calligraphers, bridal retailers and more. 11 Create a client journey from first point of contact through to the delivery of their album – this will ensure you remain sane!
Creating a successful wedding photography business will require your time, hard work and perhaps a shower of creative spirit too. Catherine Connor, founder of Aspire Photography Training