How much money can you make?
When it comes to pricing your wedding photography there are many factors to take into account. As a new wedding photographer you’ll need to investigate both the market in your local area and the types of clients that you are aiming for. You need to match the prices that you charge to the level that clients are willing to pay for the experience and type of photography that you are able to offer. An experienced
and well-established wedding photographer will charge around £1000 to £1500 for their basic photography package. As a new business it will be difficult for you to charge the top rates of a more established photographer, but don’t price your services too low as you’ll need to make a profit to make it worthwhile, and it can also be difficult to raise your prices significantly once you have become known for shooting at a particularly low cost. Aim to start out by charging around £750 for a basic photography package, although once you have taken all of your expenses and time into account, this won’t leave much in the way of profit.
When considering your pricing, think about offering several different packages to appeal to different clients and budgets. Your basic package would cover photographing the main parts of the wedding, supplying an agreed number of edited digital images and some prints or album.
Along with the basic coverage, many wedding photographers offer a range of different prices for different levels of coverage and albums or prints. This is a great way to be able to offer a cheaper option to help gain clients, but also allow you to make more money from each wedding by selling these more comprehensive packages. For example, in addition to the basic package you could offer ones that include a pre-wedding shoot, covering the morning before the wedding, and also having an additional second shooter to get more informal and candid shots of the day. You can offer additional extras too, such as a personalised, higher-quality albums and more comprehensive or larger prints of the wedding as an add-on to the basic package.
Wedding photography can be lucrative, but don’t expect it to be easy money. If you genuinely enjoy shooting portraits and events, and have the people skills to match your ability with the camera, though, it can be a great way to make a living doing what you love.
A shot list will ensure you don’t forget to photograph anyone important on the day
Don’t forget to factor processing time, which can be considerable, into your pricing structure