How much money can you make?

NPhoto - - Make Cash With Your Nikon -

When it comes to pric­ing your wed­ding pho­tog­ra­phy there are many fac­tors to take into ac­count. As a new wed­ding pho­tog­ra­pher you’ll need to in­ves­ti­gate both the mar­ket in your lo­cal area and the types of clients that you are aim­ing for. You need to match the prices that you charge to the level that clients are will­ing to pay for the ex­pe­ri­ence and type of pho­tog­ra­phy that you are able to of­fer. An ex­pe­ri­enced

and well-es­tab­lished wed­ding pho­tog­ra­pher will charge around £1000 to £1500 for their ba­sic pho­tog­ra­phy pack­age. As a new busi­ness it will be dif­fi­cult for you to charge the top rates of a more es­tab­lished pho­tog­ra­pher, but don’t price your ser­vices too low as you’ll need to make a profit to make it worth­while, and it can also be dif­fi­cult to raise your prices sig­nif­i­cantly once you have be­come known for shoot­ing at a par­tic­u­larly low cost. Aim to start out by charg­ing around £750 for a ba­sic pho­tog­ra­phy pack­age, al­though once you have taken all of your ex­penses and time into ac­count, this won’t leave much in the way of profit.

When con­sid­er­ing your pric­ing, think about offering sev­eral dif­fer­ent pack­ages to ap­peal to dif­fer­ent clients and bud­gets. Your ba­sic pack­age would cover pho­tograph­ing the main parts of the wed­ding, sup­ply­ing an agreed num­ber of edited dig­i­tal im­ages and some prints or al­bum.

Along with the ba­sic cov­er­age, many wed­ding pho­tog­ra­phers of­fer a range of dif­fer­ent prices for dif­fer­ent lev­els of cov­er­age and albums or prints. This is a great way to be able to of­fer a cheaper op­tion to help gain clients, but also al­low you to make more money from each wed­ding by sell­ing th­ese more com­pre­hen­sive pack­ages. For ex­am­ple, in ad­di­tion to the ba­sic pack­age you could of­fer ones that in­clude a pre-wed­ding shoot, cov­er­ing the morn­ing be­fore the wed­ding, and also hav­ing an ad­di­tional sec­ond shooter to get more in­for­mal and can­did shots of the day. You can of­fer ad­di­tional ex­tras too, such as a per­son­alised, higher-qual­ity albums and more com­pre­hen­sive or larger prints of the wed­ding as an add-on to the ba­sic pack­age.

Wed­ding pho­tog­ra­phy can be lu­cra­tive, but don’t ex­pect it to be easy money. If you gen­uinely enjoy shoot­ing por­traits and events, and have the peo­ple skills to match your abil­ity with the cam­era, though, it can be a great way to make a liv­ing do­ing what you love.

A shot list will en­sure you don’t forget to pho­to­graph any­one im­por­tant on the day

Don’t forget to fac­tor pro­cess­ing time, which can be con­sid­er­able, into your pric­ing struc­ture

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