Dou­bling co­in­ci­dence with lay­out

If a co­in­ci­dence is good, a dou­ble co­in­ci­dence is more than twice as good

NPhoto - - Niko Pedia -

Never un­der­es­ti­mate the power of pre­sen­ta­tion. Very few pho­tos nowa­days are seen in iso­la­tion. They’re usu­ally grouped, on a page as here, or on a screen or on a gallery wall. Just as all pho­tog­ra­phers are now their own pro­cess­ing lab, we’re also our own pic­ture editor and art di­rec­tor. One of the strong­est de­vices in lay­out and pre­sen­ta­tion is the sim­ple pair­ing, putting one im­age next to an­other so that the viewer is be­ing shown both in one glance. Wil­son Hicks, the pic­ture editor of

Life mag­a­zine way back, called it ‘The Third Ef­fect” – the ex­tra that hap­pens when you com­bine two shots. But isn’t that the op­po­site of co­in­ci­dence? It’s surely de­lib­er­ate. Well, yes and no. Co­in­ci­dence comes from your eye mak­ing a vis­ual con­nec­tion that oth­ers may not have seen, and that ap­plies as much to sort­ing a set of im­ages as to find­ing the co­in­ci­dence in the cam­era’s viewfinder. Here’s a dou­ble-page spread from a book by Shang­haibased pho­tog­ra­pher Yao Yao, about Venice, and it’s laid out in num­bers – pairs of pairs. In­di­vid­u­ally, there are small, neat co­in­ci­dences in the mo­ment and fram­ing. Putting these shots to­gether em­pha­sises the idea of two­somes, and adds the new el­e­ment of colour pairs.

Pair­ing two im­ages en­hances the co­in­ci­dence of com­ple­men­tary in this photo es­say

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