2003 Into the light
For years, Nikon had stuck with the high-vis combination of black logotype on yellow, but 14 years ago it upgraded this to include the ’sequential rays’ motif.
So, what feelings does the ray-based graphic treatment stir in you? If they’re along the lines of ’infinite possibility’ and an ’unleashing of the power of imagination turned into actual products and services’, then Nikon’s brand marketing team has done its job.
Nikon’s ‘At the heart of the image’ tag line was introduced to express three promises to the world: to deliver the essence of the image (‘Be true to the heart’); to inspire a new passion for life with the image (‘Ignite the heart’); to make the world’s dreams for the image come true (‘Invent for the heart’).