My big break
Classic car photographer Amy Shore recalls how one photo changed the course of her career
When Amy Shore graduated in the summer of 2013, the Leicestershire lass expected to be embarking on a career in craft design. Although photography had been her schoolgirl passion she didn’t rate her chances of making a career as a pro photographer. However, that summer a local performance-car mechanic, RM Wilson Engineering, asked her to take some publicity shots of a replica Ferrari 330 P4.
“The Wilsons, Bob and his son Sam, had spent the past 25 years on and off building it and asked me if I could come around and take some photos,” says Amy. The world of classic and performance cars was not unfamiliar to Amy as her father, Andy, had worked for the Wilsons for about ten years. “He knew them really well. Previously he’d worked for the Lotus F1 team, so cars, classic marques and racing were very much in the family.” The Wilsons used the photos as a gallery on their company website, while Amy, feeling rightly pleased with the results of her first photography commission, posted the images on her own Instagram page.
Soon after Amy’s Instagram post the celebrated American car photographer Easton Chang reposted her Ferrari P4 pictures on his Facebook page. “Easton was the earliest trace I can find of someone with a large number of followers sharing the album on his Facebook page, which had half a million likes!” As a result of Chang’s posting, Amy’s own Facebook page “blew up with visitors”.
One of her Facebook visitors was the classic car website petrolicious.com. “They asked if I wanted to start photographing cars for them and writing stories too. Stories about the cars, but also about the owners themselves. I was over the moon, because I was suddenly being told that someone would pay me to take pictures of cars!” Later that summer, Amy visited Goodwood Revival and messaged some of her images from the day to Goodwood’s Facebook page. “Off the back of those they asked me to do a shoot at their members’ meeting.”
The offers of work continued and convinced Amy that she had a future in photography after all. With regular clients now including Goodwood, Lexus, Jaguar Land Rover and Triumph, it isn’t just Amy who is pleased with how everything has unfolded: “My dad is usually my assistant on shoots as well, and it’s really nice to see his happy face, because he’s obviously a car fanatic himself and it’s basically down to him that I do the job that I do, and have an amazing life.”
Leicestershire-based Amy Shore has quickly established herself as one of Britain’s leading photographers of classic and sports cars. Her work features in motor magazines such as Octane, Evo, ClassicDriver and Revolution. She is a Nikon UK Ambassador and the proud owner of a 1985 Mini Mayfair. Visit www.amyshorephotography.com