Show me the money


Start-up costs

For an on­line, print-on-de­mand ser­vice the ini­tial costs are low, apart from the ini­tial cost for set­ting up a web­site. But if you want to start sell­ing phys­i­cal prints, then you’ll need to get a se­lec­tion of your im­ages printed and framed, which could cost £500 to £1000 or more. Then for art mar­kets there are other costs, such as dis­play stands to prop­erly present your im­ages, while there may also be a hire fee for a gallery ex­hi­bi­tion.

On-go­ing costs

You’ll need to bud­get for the cost of re­plen­ish­ing prints as they sell, and any other ma­te­ri­als, such as busi­ness cards.

How much can you earn?

For small items, such as greet­ings cards, post­cards or small un­framed prints, the re­turns per item will be very low. You’ll be lucky to see a profit of £1 per item, so these need to be high-vol­ume sell­ers.

Larger framed prints of­fer a much higher re­turn, from £30 and up­wards per print, de­pend­ing on the size. But the larger the print, the smaller the mar­ket will be, so bear this in mind when pric­ing and print­ing.

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