busi­ness skills


While the qual­ity of your im­ages and your pho­to­graphic skills are im­por­tant to mak­ing money, it’s ac­tu­ally busi­ness and mar­ket­ing that will de­ter­mine whether you make a suc­cess of any pho­tog­ra­phy ven­ture. So, you’ll need to make sure that you keep on top of the ex­penses, ac­counts and sales, rather than fo­cus­ing solely on the pho­tog­ra­phy.

When it comes to mar­ket­ing, there’s noth­ing to beat good old-fash­ioned net­work­ing and word of mouth, but so­cial me­dia, such as Face­book, In­sta­gram and Pin­ter­est, are also use­ful. Build­ing a fol­low­ing on these plat­forms can help to ad­ver­tise your work, but they can also be a huge amount of work for lit­tle re­ward. Likes and fol­low­ers don’t al­ways mean more sales, so you need to be able tar­get the time you spend on reach­ing real clients or cus­tomers, rather than peo­ple who are never go­ing to buy your pho­tos or em­ploy your ser­vices.

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