While the quality of your images and your photographic skills are important to making money, it’s actually business and marketing that will determine whether you make a success of any photography venture. So, you’ll need to make sure that you keep on top of the expenses, accounts and sales, rather than focusing solely on the photography.
When it comes to marketing, there’s nothing to beat good old-fashioned networking and word of mouth, but social media, such as Facebook, Instagram and Pinterest, are also useful. Building a following on these platforms can help to advertise your work, but they can also be a huge amount of work for little reward. Likes and followers don’t always mean more sales, so you need to be able target the time you spend on reaching real clients or customers, rather than people who are never going to buy your photos or employ your services.