Sexy little urbanite
ASX to have share of admirers
YOUNG urban couples and mature-aged empty nesters have a new model to choose from in the booming subcompact SUV segment.
Mitsubishi has entered the market with the ASX, a funky petrol or diesel crossover between a small hatch and a compact SUV.
The entry level petrol twowheel-drive models come in five-speed manual for $25,990.
Mitsubishi Motor Australia product planning manager Chris Maxted said it was the sub-compact SUV segment (Nissan Dualis, VW Tiguan and Hyundai ix35) that is the driving force behind a 33 per cent hike in compact SUV sales so far this year.
‘‘This sub-compact SUV blurs the lines between light passenger cars and SUVs,’’ he said. ‘‘This is an emerging market that’s not yet established and mature.’’
He said ASX stands for Active Smart Crossover, not Australian stock exchange, and that the choice of name came down to RVR, which is used in Japan, or ASX, which is used in the rest of the world.
‘‘We liked both names but went for ASX,’’ he said.
Call it what you like, it is a sexy little urbanite that doesn’t mind getting its fingernails dirty occasionally and has attractive features with competitive price tags.
It certainly looks young and funky.
Inside, it’s almost sexy with that dimpled rubbery soft-touch trim.
Driving dynamics don’t quite live up to that sexy image, but they aren’t far off.
It is a lively handler that doesn’t have the usual pitch and roll associated with topheavy SUVs.
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Pictures: AMY BRABIN