Ingall enforces road safety message
A V8 SUPERCAR driver known as the Enforcer will spearhead a national road safety campaign aimed at reducing road rage by concentrating on driver ‘‘karma’’.
The program, known as Carma, will feature racer Russell Ingall and is the latest brainchild of Fatality Free Friday founder Russell White.
‘‘People ask how can a race driver be an advocate for road safety, but we drive fast in a controlled environment. On the road you haven’t got those controls and I know what can happen when you don’t concentrate,’’ Ingall said.
The program will feature an educational website and comprehensive advertising campaign to train drivers to have the right attitude when they get behind the wheel.
The launch was held at Brisbane’s 50,000-seat Suncorp Stadium where 1500 seats were covered to show the number of road fatalities a year.
‘‘However, when you talk about the number of people injured in road crashes each year, you could fill this stadium,’’ White said.
CARMA is aimed at improving motorists’ driving habits and reducing the country’s road toll through identifying common behaviours that contribute to incidents of road trauma.
Ingall identified road rage as one of the biggest factors in road crashes.
‘‘If I act like an idiot on the road, then others will do the same. Bad drivers breed other bad drivers,’’ Ingall said.
‘‘It’s all about getting the right karma every time you get behind the wheel.’’
For more information, visit the website www.YourCARMA.com.au
Russell Ingall and Russell White at the CARMA launch