In­gall en­forces road safety mes­sage

NT News - Motoring - - NEWS - By MARK HINCH­LIFFE

A V8 SU­PER­CAR driver known as the En­forcer will spear­head a na­tional road safety cam­paign aimed at re­duc­ing road rage by con­cen­trat­ing on driver ‘‘karma’’.

The pro­gram, known as Carma, will fea­ture racer Rus­sell In­gall and is the lat­est brain­child of Fa­tal­ity Free Fri­day founder Rus­sell White.

‘‘Peo­ple ask how can a race driver be an ad­vo­cate for road safety, but we drive fast in a con­trolled en­vi­ron­ment. On the road you haven’t got those con­trols and I know what can hap­pen when you don’t con­cen­trate,’’ In­gall said.

The pro­gram will fea­ture an ed­u­ca­tional web­site and com­pre­hen­sive ad­ver­tis­ing cam­paign to train driv­ers to have the right at­ti­tude when they get be­hind the wheel.

The launch was held at Bris­bane’s 50,000-seat Sun­corp Sta­dium where 1500 seats were cov­ered to show the num­ber of road fa­tal­i­ties a year.

‘‘How­ever, when you talk about the num­ber of peo­ple in­jured in road crashes each year, you could fill this sta­dium,’’ White said.

CARMA is aimed at im­prov­ing mo­torists’ driv­ing habits and re­duc­ing the coun­try’s road toll through iden­ti­fy­ing com­mon be­hav­iours that con­trib­ute to in­ci­dents of road trauma.

In­gall iden­ti­fied road rage as one of the biggest fac­tors in road crashes.

‘‘If I act like an id­iot on the road, then oth­ers will do the same. Bad driv­ers breed other bad driv­ers,’’ In­gall said.

‘‘It’s all about get­ting the right karma ev­ery time you get be­hind the wheel.’’

For more in­for­ma­tion, visit the web­site

Rus­sell In­gall and Rus­sell White at the CARMA launch

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