Toyota leader of the pack
RECORD new vehicle sales for September, driven by small cars and compact SUV’s, saw Toyota maintain its effortless ascendancy and an old Australian favourite sink further into irrelevancy.
Australians bought 85,054 cars, SUV’s and trucks last month. That’s 6923 units, or 8.9 per cent, up on September last year.
It also eclipses by almost 600 sales the five-year-old September record.
The year-to-date 2010 market of 780,720 vehicles is running ahead of the same period in 2009 by 14.5 per cent or 98,746 sales.
Toyota is — as ever — the market leader, followed by Holden and Mazda. Year-todate Toyota leads Holden with a margin of 56,369 vehicle sales, or 7.2 market share points.
While the Commodore remains the best-selling model with 4038, the Mazda3 — whose volume, unlike Holden, contains no fleet business — is by far the car on which Australians prefer to spend their own money, with 3878 sales.
But it could not be a grimmer return for Commodore’s traditional rival.
Even in a month when most of the top 10 brands increased volume, Ford’s Falcon slumped to sixth and the Blue Oval brand ran fourth overall.
To compound the pain, Holden’s soon to be locally manufactured Cruze also outsold the Falcon by 2432 to 2265. Ford’s lack of salescompetitive small and medium cars bit them, with the large car market on which it is over reliant falling by 729 units or more than 8 per cent. Nevertheless Ford remains third overall in yearto-date terms.
By contrast, the small, light, and medium segment increased as did all SUV segments except the large class. Compact SUV’s continue their rise, the class rising almost 54 per cent or 3509 units last month.
The Mazda3 was a popular choice for Australians in September with 3878 sales