Motorcycle sales hit a bumpy road
MOTORCYCLE sales have failed to follow rebounding new car numbers, according to figures released yesterday.
Sales figures for 2010 released by the Federal Chamber of Automotive Industries (FCAI) showed 105,766 motorcycles and all-terrain vehicles (ATVs) were sold last year — a drop of just over 10,000 units or 8.9 per cent compared with 2009 sales.
Motorcycle sales hit record highs in 2008, when 134,112 motorcycles, scooters and ATVs were sold.
The 2009 market finished with 115,981 — a drop of 13.6 per cent (18,298 units) over the record 2008 market.
FCAI chief executive Andrew McKellar said the market showed early signs of recovery in 2010’s last quarter.
‘‘That’s providing us with some hope of a turnaround in the New Year,’’ Mr McKellar said. ‘‘To sell more than 100,000 motorcycles in any year is a good outcome.’’
Mr McKellar said the competitive market would reward buyers but advised caution when making choices.
‘‘Buyers need to be mindful that they are getting effective value for money; stick with those brands that have a proven commitment to service and quality — be wary of low-quality imitations and ‘grey’ imports,’’ he said.
Off-road bikes remained the most popular with 38,423 sales, a 9.7 per cent drop.
Road bike sales totalled 37,968 — down 11.1 per cent — with ATV sales also falling 7 per cent to 18,942 units.
Scooter sales finished at 10,433 units, down by just 0.6 per cent on 2009 numbers.
— STUART MARTIN