Ford to build its world family around Focus
UP to a dozen cars eventually may form the Ford Focus family around the world.
The basic hatch and sedan are confirmed, and now comes news from Detroit about everything from a battery-powered electric car to a high-roof wagon, a mini people mover and even a compact SUV that shares the same mechanical platform as the Focus.
The Focus was the key to Ford’s talk at the Detroit Motor Show on everything from electric cars to model diversification — as the company unveiled a range of new models including the C-Max and previewed the Focus-based Vertrek concept that eventually will be the replacement for the Escape.
The new Focus comes to Australia this year from Europe before the supply line switches to Thailand, with the promise of much more variety for buyers.
‘‘Ford Australia is working to add several Focusbased variants to its local catalogue in the coming years,’’ Peter Fadeyev, of Ford Australia, says.
‘‘The first model to be released will be the all-new Focus range, which will be in Australian showrooms in the second half of this year.’’
The Focus plan is ambitious and pulls the global strings together for the first time on a new product.
‘‘This new Focus represents our One Ford vision in action. It is one of our first vehicles to leverage the full, global capabilities of our team and it delivers on all the Ford brand promises,’’ Ford’s president Alan Mulally says.
He is most enthusiastic about the Focus Electric, which will become the brand’s plug-in battery hero. It also is being used to leverage new technology from affordable home charging stations to iPhone systems.
‘‘We know many customers are looking forward to driving a zero-emissions electric vehicle and never having to visit a fuel station again,’’ Mr Mulally says.
‘‘We believe most of these customers are prepared to embrace the reality a full battery does not last as long as a full tank of gas.
‘‘We could act like a car company, give them an outstanding electric vehicle and call it a day. But Ford is more than just a car company — we also are a technology company.’’