Audi sales gather­ing speed


RECORD sales last year have led to spiffier show­rooms, ac­cord­ing to Audi Aus­tralia boss Uwe Ha­gen.

‘‘By grow­ing our vol­ume we were able to con­vince our dealer net­work to in­vest $230m into im­prov­ing deal­er­ships,’’ he said.

Audi sold a record 12,900 ve­hi­cles in Aus­tralia last year, up 14.1 per cent, while the mar­ket rose 10.5 per cent.

Audi also sold a record 1.1 mil­lion ve­hi­cles world­wide in 2010.

Ha­gen said the trend is con­tin­u­ing this year, with 1477 Audis sold in Jan­uary, up and en­cour­ag­ing 11.2 per cent.

‘‘It was the strong­est Jan­uary we’ve ever had with our Open Haus cam­paign, de­spite the flood im­pact,’’ he said. ‘‘We’re look­ing op­ti­misti­cally at 2011.’’

Ha­gen said the launch of the A1 en­try car this year would add to sales.

In Jan­uary, Audi’s A1s were the most pop­u­lar, sell­ing 146, com­pared with 112 Mini hatches, 26 Alfa Mi­Tos and 17 Citroen DS3s.

Audi will also re­lease the A7 Sport­back next month and the A6 sedan in July.

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