Audi sales gathering speed
RECORD sales last year have led to spiffier showrooms, according to Audi Australia boss Uwe Hagen.
‘‘By growing our volume we were able to convince our dealer network to invest $230m into improving dealerships,’’ he said.
Audi sold a record 12,900 vehicles in Australia last year, up 14.1 per cent, while the market rose 10.5 per cent.
Audi also sold a record 1.1 million vehicles worldwide in 2010.
Hagen said the trend is continuing this year, with 1477 Audis sold in January, up and encouraging 11.2 per cent.
‘‘It was the strongest January we’ve ever had with our Open Haus campaign, despite the flood impact,’’ he said. ‘‘We’re looking optimistically at 2011.’’
Hagen said the launch of the A1 entry car this year would add to sales.
In January, Audi’s A1s were the most popular, selling 146, compared with 112 Mini hatches, 26 Alfa MiTos and 17 Citroen DS3s.
Audi will also release the A7 Sportback next month and the A6 sedan in July.