Diesel hijacks hybrid hype
DIESEL has overtaken hybrid as the preferred alternative engine option.
For the first time, the Roy Morgan Automotive Currency Report has found more motorists seriously considering buying a diesel (46.8 per cent) than hybrid (45.9 per cent).
Intentions to buy hybrid had been as high as 60 per cent in Setember 2008, but have since decreased, while diesel intentions have risen from 32.1 per cent in June 2006. Roy Morgan Research industry communications Director Norman Morris says it comes as no surprise with about 19 per cent of private new vehicles sold in Australia this year being powered by diesel engines and less than 1 per cent being hybrid.
‘‘And with the superior range of diesel products and infrastructure available, this trend looks likely to continue,’’ he says.
The report has found those considering buying diesel are more likely to be male, live in country areas, have a higher-than-normal average household income and be considered ‘‘big spenders’’.
‘‘They are more inclined to need a car that can pull a load, regard themselves as a bit of a car enthusiast, go away on weekends and prefer holidays where they can see nature or be in a natural setting,’’ says Morris.
‘‘With added space and flexibility, it is not surprising then to see that those diesel considerers who are in the market for a new car are more likely to be considering a compact or medium SUV.’’
The average new diesel considerer is most likely to be looking at a Volkswagen, Mitsubishi or Ford. ‘‘This is certainly good news for Ford, who have recently introduced the new Territory SUV, now with the option of a diesel engine,’’ says Morris. ‘‘It will be interesting to see which manufacturers are able to further harness this demand for diesel-powered SUVs.’’ The research showed 36.2 per cent of motorists with a serious intention to buy an LPGvehicle, down from a high of 50 per cent in August 2008 and 24.5 per cent for electric vehicles down from a high of 32.2 per cent in April 2009.
This trend looks likely to continue
Buyers are going past hybrids like this BMW i8 to buy diesels instead