2012 AT TOYOTA
ELEVEN new models are locked and loaded for 2012 as Toyota Australia shoots for a big boost Down Under.
Everything from a tweaked Hilux to the all-new 86 sports car are confirmed for one of the biggest product makeovers in Brand T’s recent history, in a showroom revamp that promises something for almost anyone.
The locally made Camry is already swinging back into full-scale production — with the hybrid next and then the
Camry Hybrid V6 Aurion, Prius C, Prius V, 86 sports car, Corolla, Lexus GS; Landcruiser, Prius, Hilux, Lexus RX V6 Aurion — and an overhauled Corolla will end the action late in the year.
‘‘We have now embarked on a dramatic period of product renewal. For the year ahead, Toyota sees plenty of positives,’’ Toyota Australia’s executive vice- president of sales and marketing Dave Buttner said.
Following a quiet 2011 on the model front, apart from the late arrival of the new Camry, shoppers will see plenty of action from now until November, with a predictable emphasis on the expansion of the Prius line-up to include the new V and C models, as well as a facelift for the regular Prius hatch.
But it’s the 86 coupe that will be the headliner.
‘‘We’ve seeing an incredible amount of interest in that car,’’ Buttner says.
At Lexus shops, the allnew GS is the hero car, with the RX SUV also coming in for an overhaul.
The new-model push comes after what was, for Toyota, a disappointing result in 2011. It might have been Australia’s favourite brand for the ninth straight year, with a string of successes, including class wins for the Camry and Hilux, but sales were down by 15.4 per cent on 2010.
The result looked even worse when natural disasters in Japan and Thailand emptied the supply chain. A final-quarter recovery — when the Corolla even led the Mazda3 that became Australia’s No. 1— only just got things back on track.
‘‘I think it’s marvellous, compared to what it could have been. Things looked pretty bad there for a while. It was actually a good result in the end,’’ Buttner said.
He is predicting a sales result of about 250,000 vehicles in 2012, up from 181,624 last year, and believes the new models will provide the drive.