Ori­gin of iconic bull­dog sign

NT News - Motoring - - CARS GUIDE -

THE first use of the bull­dog as a cor­po­rate sym­bol was on a sheet me­tal plate riv­eted to each side of the cab.

It was first drawn on June 3, 1921, and re­leased, printed and spec­i­fied for the AB chain drive (CD) and dual re­duc­tion (DR) car­rier drive trucks.

The plate de­picts a bull­dog with Mack on his col­lar chew­ing up a book en­ti­tled Haul­ing Costs.

Early in 1932, then chief en­gi­neer Al­fred Fel­lows Ma­sury was ad­mit­ted to the Al­len­town Hospi­tal, Penn­syl­va­nia in the US for an op­er­a­tion.

Mr Ma­sury was an in­dus­tri­ous man who al­ways had to keep busy by ‘‘do­ing some­thing’’.

Some say the first model of the Mack Bull­dog was carved from a bar of soap and oth­ers say the first was carved out of wood.

The first wooden model is proudly dis­played at the Mack Cus­tomer Cen­ter, Al­len­town.

The first three-di­men­sional Bull­dog ra­di­a­tor filler cap or­na­ment was drawn up in 1932.

The patent for this de­sign is on file in the mu­seum archives in Al­len­town.

It was is­sued on April 25, 1932. The or­na­ment was placed on the hood of all Mack ve­hi­cles be­gin­ning in 1932.

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