Ul­ti­mate ex­cuse for men to buy a Fer­rari


IF women can jus­tify a new pair of shoes be­cause of how much money they have saved, men may have just found the ul­ti­mate ex­cuse to buy a Fer­rari.

The new F12 Ber­linetta un­veiled in Sydney at the Mo­tor Show might cost al­most $700,000 but it’s ac­tu­ally a bar­gain.

The fastest and most pow­er­ful Fer­rari road car ever made is $200,000 cheaper than the pre­vi­ous pin­na­cle of the Ital­ian sports-car range, the 599 GTO.

The lat­est Fer­rari — air­freighted into Aus­tralia overnight ahead of cus­tomer pre­views in Sydney and Mel­bourne be­fore it jet­ted off to China — has more power than aV8 Su­per­car.

It can reach 100km/h in 3.1 sec­onds— the same time it takes most cars to reach 40km/h.

The pre­vi­ous cham­pion Fer­rari, the 599 GTO, reached the speed limit in a com­par­a­tively tardy 3.35 sec­onds.

The new Fer­rari F12 Ber­linetta is go­ing fast in more ways than one; it’s sold for 18 months even though su­per­car sales are on strug­gle street at the mo­ment.

‘‘Our mar­ket seg­ment has dropped be­tween 16 and 20 per cent, says Fer­rari Aus­tralia gen­eral man­ager Kevin Wall.

‘‘Suf­fice to say the down­turn is sig­nif­i­cant, it’s enough to hurt. But Fer­rari isn’t hurt­ing too much.

‘‘We will de­liver be­tween 100 and 115 cars this year and have just de­liv­ered our 1000th Fer­rari in Aus­tralia in seven years,’’ says Wall, cit­ing the num­ber of sales since Euro­pean Au­to­mo­tive Im­porters took over the dis­tri­bu­tion of Fer­rari cars locally in Oc­to­ber 2005.

By com­par­i­son, it took more than 40 years to sell the first 1000 Fer­raris in Aus­tralia. Just 2200 Fer­raris have been im­ported into Aus­tralia since 1952 and this year is the brand’s 60th an­niver­sary locally.

The first Fer­rari sold here was a ‘‘ca­nary’’ yel­low 212 Ex­port coupe, and it is still in the coun­try in pris­tine con­di­tion.

Fer­rari Aus­tralia hosted po­ten­tial buy­ers of the new F12 Ber­linetta to VIP pre­views in Sydney and Mel­bourne be­fore the Mo­tor Show, in­clud­ing fly­ing some guests over from min­ingrich Western Aus­tralia.

If Fer­rari Aus­tralia reaches its fore­cast of 115 sales for the year, that will be down from 134 de­liv­er­ies in 2011 and 126 in 2010.

The F12 Ber­linetta is not the cheap­est new car to wear a Fer­rari badge; that ti­tle goes to a spe­cial ‘‘Fer­rari’’ edition of the Fiat 500, which costs $69,990, twice as much as the reg­u­lar model.

The fastest and most pow­er­ful Fer­rari road car ever made, the F12 Ber­linetta is $200,000 cheaper than its pre­de­ces­sor

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