Sky falls in on Aston Martin
AS the latest Bond film opens overseas, news has leaked that 007’s favourite car brand is for sale.
The majority shareholder in Aston Martin has reportedly already been talking to potential buyers, including Toyota and Indian giant Mahindra. Bond fans might consider the move is perfectly timed, with priceless free marketing around the appearance of a vintage Aston Martin DB5 in the latest 007 movie Skyfall— the 11th in which the British luxury car has featured.
Skyfall hits Australian cinemas on November 22, but is already raking in box- office takings overseas that could see it become the biggest-grossing film in the series. The publicity could help Kuwaiti company Investment Dar — which holds 64 per cent of Aston Martin— sell its stake.
Investment Dar has appointed Rothschild bankers to consult on the sale, according to a report by business website Bloomberg.
The article said the sellers have hit a hurdle over price, with potential investors unwilling to shell out the $769 million asking price.
Aston Martin last year made a before-tax profit of just $117 million.