Infiniti banks on Q factor
INFINITI has finally got serious with a genuine rival to Germany’s best sellers.
The Q50 went public at the Detroit motor show.
The Q50 begins a new name game at Infiniti, which is applying a Q to all of its future sedans, coupes, convertibles and sporty cars. The 50 will sit in the middle of the range with Infiniti already planning the larger Q60 and a smaller Q30 also likely.
SUVs and crossovers, including the current FX in local showrooms, will be rebadged as QX.
The new Q badge also takes the brand back to its beginning, as the very first Infiniti — sold disastrously in Australia for a short time— was the Q45 luxury limousine that went head-to-head with the original Lexus LS.
‘‘The Q50 will be released in Australia in quarter four of this year. It’s a rival to the BMW 3 Series, Mercedes C-Class and Audi A4,’’ the spokesman for Infiniti Cars, Peter Fadeyev, confirms to Carsguide.
Infiniti has made a very low-key return to Australia with four models, and only sold 85 cars in 2012.
‘‘Our sales are modest to begin with, but we have a long-term focus,’’ admits Fadeyev.
‘‘The Q50 will be tremely important.
‘‘Not just in Australia but around the world. It replaces the outgoing G-Series sedans which were only available in USA and some other countries.’’
The new model is expected to be more aggressive in its styling, with a wide range of powerplants including petrol and diesel turbo engines and a petrol hybrid.
This reporter is on Twitter @paulwardgover
Infiniti used last month’s Detroit Motor Show to introduce the 2014 Q50 to replace their best-selling G sedan