In­finiti banks on Q fac­tor

NT News - Motoring - - CARS GUIDE - By PAUL GOVER

IN­FINITI has fi­nally got se­ri­ous with a gen­uine ri­val to Ger­many’s best sellers.

The Q50 went pub­lic at the Detroit mo­tor show.

The Q50 be­gins a new name game at In­finiti, which is ap­ply­ing a Q to all of its fu­ture sedans, coupes, con­vert­ibles and sporty cars. The 50 will sit in the mid­dle of the range with In­finiti al­ready plan­ning the larger Q60 and a smaller Q30 also likely.

SUVs and crossovers, in­clud­ing the cur­rent FX in lo­cal show­rooms, will be re­badged as QX.

The new Q badge also takes the brand back to its be­gin­ning, as the very first In­finiti — sold dis­as­trously in Aus­tralia for a short time— was the Q45 lux­ury limou­sine that went head-to-head with the orig­i­nal Lexus LS.

‘‘The Q50 will be re­leased in Aus­tralia in quar­ter four of this year. It’s a ri­val to the BMW 3 Se­ries, Mercedes C-Class and Audi A4,’’ the spokesman for In­finiti Cars, Peter Fadeyev, con­firms to Cars­guide.

In­finiti has made a very low-key re­turn to Aus­tralia with four models, and only sold 85 cars in 2012.

‘‘Our sales are mod­est to be­gin with, but we have a long-term fo­cus,’’ ad­mits Fadeyev.

‘‘The Q50 will be tremely im­por­tant.

‘‘Not just in Aus­tralia but around the world. It re­places the out­go­ing G-Se­ries sedans which were only avail­able in USA and some other coun­tries.’’

The new model is ex­pected to be more ag­gres­sive in its styling, with a wide range of pow­er­plants in­clud­ing petrol and diesel turbo en­gines and a petrol hy­brid.

This re­porter is on Twit­ter @paulward­gover

ex-

In­finiti used last month’s Detroit Mo­tor Show to in­tro­duce the 2014 Q50 to re­place their best-sell­ing G sedan

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