C63 has them queuing
THE phones at AMG headquarters in Germany are smoking this week as calls from Australia claim the first batch of a new C63 pocket powerhouse.
The Edition 507 is a new high for the car and brand, but perhaps a sign-off before the C-Class is converted to the latest 5.5-litre biturbo engine forAMGwork.
It’s also a blocking move — denied by Benz — as BMW gears up for its allnew M3 hotrod this year.
Deposit-paid customers are lining up for the first Edition 507 cars— the name reflecting the engine’s 507 horsepower— in August.
‘‘We want our share. Australia has one of the highest AMG sales rates anywhere in the world,’’ says David McCarthy, spokesman for Mercedes-Benz Australia. ‘‘It’s a production model, not a limited edition, but we want to get as many cars as we can.
‘‘Our bargaining position with AMG is pretty strong. We basically got as many C63s as we needed last year, so I suspect we will get as many 507s as we want. People are already queuing.’’
Power for the Edition 507 is up to 373kW — 37 more than the basic C63 and 15 better than the Performance Pack car, with torque also boosted by 10Nm.
The bottom line is a 0-100km/h sprint time as good as 4.2 seconds with a top speed still limited to 280km/h.
Pricetags for the Edition 507, which comes as a sedan, coupe or wagon, are likely to be around $200,000, based on the $169,900 for the current C63 Performance Pack and the $250,000 tag for the limited-edition Black Series cars last year.
The Black Series actually donated its carbon fibre bonnet to the 507, which also gets new 19-inch alloys, a rear spoiler, composite brake discs, badges and some other visual tweaks.
‘‘There are customers of ours who are so passionate about these cars, even things like the badges,’’ McCarthy says.
The first Edition 507 cars for Australia are being built in June and should be landing in August.
That’s the right time to head off the new M3, which McCarthy dismisses as a rival despite the obvious cross-shopping cars and brands.
‘‘Ask BMW how many M3s they sold in Australia last year. We sold 765 C63s,’’ he growls.
‘‘If you lined up all our C63s across the horizon in front of the new M3 they wouldn’t be able to see the sun rising.’’
The engine in the Edition 507 could be a final fling for the 6.2-litre naturallyaspirated V8, picking up as it does parts from the limited-edition powerplant in the SLS supercar to boost output and cut weight by three kilos.
It’s a certainty that the next all-new C63 will switch to the biturbo motor that’s already used in the SL AMG, although McCarthy is not commenting on the car or its timing.
‘‘My understanding is that the C-Class replacement is still more than a year away. I wouldn’t say never to another 6.3, but . . .’’ he says. ‘‘In any case, the Edition 507 ensures the C63 remains the ultimate in high-performance, reardrive models. It’s a hugely popular car for us. It’s consistently on wait lists and that won’t change.’’
AMG’s new C63 Edition 507, expected here in August, already has Australian customers salivating