Fast shop drop looms

NT News - - NEWS - SO­PHIE ELSWORTH

BUY­ING your gro­ceries could soon be a lot quicker with the su­per­mar­ket chains con­sid­er­ing bring­ing a new ex­press gro­cery de­liv­ery ser­vice to the Ter­ri­tory af­ter be­ing rolled out in the south­ern states.

In Syd­ney and Mel­bourne, time-poor cus­tomers are rush­ing to have their gro­ceries de­liv­ered by the ser­vices, which al­lows their items to ar­rive in un­der two hours.

As com­pe­ti­tion among the su­per­mar­ket gets fiercer par­tic­u­larly ahead of Coles spin­ning off from Wes­farm­ers next month, ex­press de­liv­ery ser­vices are the lat­est bat­tle­ground to lure in new con­sumers.

Shop­pers sign­ing up to ex­press ser­vices have used it to have their se­lected gro­ceries sent to their of­fice, busi­ness or home. Su­per­mar­ket gi­ant Wool­worths be­gan of­fer­ing ex­press ser­vices in Syd­ney last year and its suc­cess has re­sulted in it be­ing ex­panded across the coun­try.

Cus­tomers can or­der up to 30 items from su­per­mar­kets of­fer­ing the ser­vice within four kilo­me­tres of ap­pli­ca­ble stores.

Cus­tomers have to pay a $19 de­liv­ery fee to have the items sent to their cho­sen desti­na­tion.

Wool­worths’ gen­eral man­ager for dig­i­tal in­no­va­tion Faye Il­han said it all comes down to busy cus­tomers needed a help to do their gro­cery shops.

“We’ve seen strong cus­tomer in­ter­est in our ul­tra con­ve­nient, on-de­mand gro­cery de­liv­ery ser­vice in Syd­ney and we’re pleased to ex­pand the pilot ser­vice to 15 stores across Mel­bourne,” she said.

“While our im­me­di­ate fo­cus is em­bed­ding a fast and re­li­able de­liv­ery ser­vice in Syd­ney and Mel­bourne, we’ll con­tinue to look closely at op­por­tu­ni­ties to roll it out in other cities.”

The Aus­tralian Re­tail­ers As­so­ci­a­tion ex­ec­u­tive di­rec­tor, Rus­sell Zim­mer­man, said ex­press de­liv­ery ser­vices can help time-poor Aus­tralians jug­gle work and home life.

“Any­body who works long hours and needs some­thing de­liv­ered can or­der it and have it de­liv­ered within two hours and they can use it at night to cook,” he said.

Ri­val su­per­mar­ket Coles has also joined forces with on­line jobs ser­vice Air­tasker to have a cus­tomer’s shop­ping de­liv­ered within a few hours or the same day by an Air­tasker worker.

Cus­tomers set their own price on how much they are will­ing to pay to have the gro­ceries de­liv­ered.

Buy­ing your gro­ceries could be­come a lot eas­ier if an ex­press ser­vice comes to the Ter­ri­tory

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