End of an era for Tri­umph in Syd­ney

Old Bike Australasia - - • GARY REID • PROCYCLES • AVGAS • BUZZ BOX -

Af­ter an as­so­ci­a­tion with the brand that be­gan with Tom Byrne in Went­worth Av­enue in Syd­ney’s then­mo­tor­cy­cle hub in the 1970s, Pro­cy­cles (for­merly Tom Byrne Pty Ltd) will no longer han­dle the iconic Bri­tish brand.

In a state­ment to the in­dus­try, Pro­cy­cles Fi­nan­cial Con­troller Ed­ward Hope said, “We were there in 1983 when the old Tri­umph fac­tory was run by the Meri­den Work­ers Group. We were the NSW dis­trib­u­tor un­til 1986 and we were the first NSW dealer to be ap­pointed in the early 1990’s when John Bloor brought the Tri­umph name and started to man­u­fac­ture the bikes in the fac­tory at Hinck­ley. And we lived through the great fire which de­stroyed the old fac­tory in 2002.” “But un­for­tu­nately, we now have to face life with­out Tri­umph as Pe­ter Stevens Mo­tor­cy­cles, the Tri­umph mo­tor­cy­cle dis­trib­u­tor from Vic­to­ria, has de­cided to take back the fran­chise in or­der to es­tab­lish a new re­tail net­work in Syd­ney, sim­i­lar to Mel­bourne where they dom­i­nate the mar­ket.” “Pro­cy­cles will now con­cen­trate on our core brands BMW, KTM and Suzuki. They all have ex­cit­ing new mod­els and ex­panded ranges com­ing to Aus­tralia and we are look­ing for­ward to em­brac­ing this new di­rec­tion,” Mr Hope said. “Both of our show­rooms will now un­der­take ex­ten­sive ren­o­va­tions and up­dates, ready for a new era.”

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