The changing faces of family holiday photos
A recent study commissioned by the Singapore Tourism Board has revealed that Aussie holidaymakers take an average of 77 photos each day of their holiday, and 57% of those families surveyed said they use Facebook and Instagram to collate their images and build virtual photo albums. Less than one third of parents actually printed their photos and created a physical photo album within the past 12 months.
Interestingly Interestingly, 67% of parents think that holiday-goersholiday goers spend too much time staging photos and posting updates and images on social media, rather than living in the moment.
• One in four parents (25%) admit they spend considerable time trying to create the ‘perfect holiday picture’ for social media.
• When it comes to printing photos, 55% of Aussie parents claim social media has replaced the need, 53% say they are too much effort, and 39% say they just collect dust on the shelf.
• 62% of mums and 51% of dads turn to social media for collating their holiday photos, sharing with family and friends, and reminiscing.
• Asked to consider rapidly changing technology and imagine the future of holiday photos, 33% of Australian parents believe we will be creating 3D photos, 19% think we’ll be capturing holiday memories with holograms and 30% said they think we will have wearable technology that takes our pics!
Galaxy Research, January 2016. Research was conducted Australia-wide and included insights from 1,004 parents with children under 18 year olds, who have travelled overseas in the last two years.