INNOVATORS WHO LOOK BEYOND THE OBVIOUS
The halls of the Brisbane Convention Centre on May 25 to 28 will be filled with innovators working on the newest technologies to make the industry safer and more productive. The Brisbane Truck Show beckons
THERE’S A wonderful story about a bunch of monkeys in a cage in a laboratory. The moral is a lesson about organisational culture.
A group of scientists placed five monkeys in a cage, and, in the middle, a ladder with bananas on top.
Every time a monkey went up the ladder, the scientists soaked the rest of the monkeys with cold water.
After a while, every time a monkey would start up the ladder, the others would pull it down and beat it up. After a time, no monkey would dare try climbing the ladder.
That was true when certain individual monkeys were replaced, the new ones keeping others in line even if they had never been soaked.
Why? Because ‘that’s how things are done around here’. If you’ve ever worked in an organisation like that, you’ll relate immediately.
Talk to any one of the exhibitors at the Brisbane Truck Show, however, and you’ll find it’s a totally different story. They never just take things on face value.
Rather, you’ll find yourself inspired by their never-ending desire to look at your challenges and explore solutions that defy the obvious.
The halls of the Brisbane Truck Show are filled with innovators; every corridor and every corner.
They are people and organisations who thrive on a constant quest – never being satisfied that things are as good as they can be.
Really? Even an educated eye would have had reason to say they were bloody close.
Nope. For all the ingenuity and craftsmanship, even beauty, of their creations, they always see a need to go back to the drawing board.
If it weren’t for the adoption of their inspired design, engineering and technology, we would never have seen the rise of road trains, B-doubles and triples, and PBS.
Innovation, when combined with responsible use, opens doors to massive productivity gains.
The Brisbane Truck Show has come a long way from its humble beginnings when 21 truck, trailer and component manufacturers and suppliers came together at Haulmark Trailers’ premises in Rocklea in 1968.
The 2017 Brisbane Truck Show is the fourth that will be held at Brisbane Convention and Exhibition Centre, and features close to 300 exhibitors displaying the latest trucks, trailers, components, equipment, accessories and technology.
It has always been the forum where these fabulous innovators come together and showcase their ideas to the road transport industry – to fleet owners, large and small; to fleet managers, fleet drivers, and mum and dad owner-drivers alike.
As a result of this culture, the trucking industry has been the beneficiary of most technologies long before all but the most expensive motor cars.
Sure, there are still sections of transport industry that resist safety technologies. Maybe there are a few environments and applications where all the issues haven’t been resolved.
Well, you just have a chat with this lot and see what they can do about fixing it then. They will.
In the meantime, the vast majority will fall over themselves to enjoy the advances that make getting home to family safely so much more assured.
While we know that the majority of major accidents between cars and trucks are the result of an error made by the car driver, what happens next is very often left to the reaction of the truck driver and their equipment.
When those moments occur, every single moment of engineering brilliance that has gone into creating the driver’s truck and trailer, and the load restraint devices that keep everything aboard in check, will have been worth it.
It’s an unsung reward for the tireless curiosity of those who are driven by an innate desire to keep improving.
The heavy vehicle industry consists of those who design, engineer and build heavy vehicles and their components, equipment and technology; it also includes those who import, export, sell, service and maintain them.
It is a dynamic industry whose story is not told often enough or loudly enough.
This year, the Brisbane Truck Show’s 50-year anniversary, we celebrate all of that and more, as the industry comes together once more to catch up with old friends and make news ones, all in their favourite marketplace.