WHETHER DAIMLER’S local leaders like to admit it or not, Fuso continues to be the star performer in the group when it comes to overall sales. The everpopular Canter, for example, ranks second only to Isuzu in the light- duty category and recently underwent a significant update.
Adding to Canter’s coverage is a low-roof model that made its debut at the Brisbane show. With an unladen height of just 2.01 metres, Fuso says it is the only Japanese truck in the Australian market that can safely move under a 2.1m ceiling. Clever!
Also clever was an innovative virtual reality experience for show-goers. Much more than just another marketing gimmick, eight virtual reality booths allowed visitors to don the special goggles and, as Fuso put it, “immerse themselves in a virtual Fuso showroom, sit inside a range of virtual Fuso trucks, or experience a thrill ride, all of which showcase the lifelike nature of cutting-edge virtual reality technology.”
Fuso Australia chief Justin Whitford reckons virtual reality could be part of truck showrooms in the future and, after donning the goggles and being suitably awestruck by the ‘virtual trip’, it’s hard to argue.