Vir­tu­ally Fuso

Owner Driver - - Owner/Driver -

WHETHER DAIM­LER’S lo­cal lead­ers like to ad­mit it or not, Fuso con­tin­ues to be the star per­former in the group when it comes to over­all sales. The ev­er­pop­u­lar Can­ter, for ex­am­ple, ranks sec­ond only to Isuzu in the light- duty cat­e­gory and re­cently un­der­went a sig­nif­i­cant up­date.

Ad­ding to Can­ter’s cov­er­age is a low-roof model that made its de­but at the Bris­bane show. With an un­laden height of just 2.01 me­tres, Fuso says it is the only Ja­panese truck in the Aus­tralian mar­ket that can safely move un­der a 2.1m ceil­ing. Clever!

Also clever was an in­no­va­tive vir­tual re­al­ity ex­pe­ri­ence for show-go­ers. Much more than just another mar­ket­ing gim­mick, eight vir­tual re­al­ity booths al­lowed vis­i­tors to don the special gog­gles and, as Fuso put it, “im­merse them­selves in a vir­tual Fuso show­room, sit inside a range of vir­tual Fuso trucks, or ex­pe­ri­ence a thrill ride, all of which show­case the life­like na­ture of cut­ting-edge vir­tual re­al­ity tech­nol­ogy.”

Fuso Aus­tralia chief Justin Whit­ford reck­ons vir­tual re­al­ity could be part of truck show­rooms in the fu­ture and, af­ter don­ning the gog­gles and be­ing suit­ably awestruck by the ‘vir­tual trip’, it’s hard to ar­gue.

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