PENSKE’S ‘USERFRIENDLY’ WEBSITE
PENSKE HAS launched a new Australian and New Zealand website which it says will give users a complete overview of Penske’s suite of products and services.
Development of the new website, which Penske says has been designed to maximise the user experience, can be found at www.penske.com.au and www.penske.co.nz.
The company claims that this demonstrates its ongoing commitment to the Australian and New Zealand markets with its on- and off-highway business concerns of Penske Commercial Vehicles, Penske Power Systems and Penske Truck Rental – as well as DJR Team Penske.
The new website covers the full portfolio of Penske brands including Western Star Trucks, MAN Truck & Bus, Dennis Eagle, MTU, Detroit and Allison Transmission, in addition to Penske Truck Rental. It is said to make life easier for users with an intuitive navigation menu and full mobile optimisation.
The website also includes details of the Penske network within Australia and New Zealand and a comprehensive careers section for prospective employees.
“As our business has grown throughout Australia and New Zealand over the last few years, we have been mindful of providing customers with a full overview of our products and services,” general manager – marketing, Penske Transportation Group International Kimberley Ruddock says. “As with all things Penske, the major focus in developing our new website was the customer experience.
Whether visitors to the site are aware of our products and services, or if they are new to the Penske brand, we feel the website has achieved the right balance of providing information about our operations while being easy to use. We are confident that users will find the new website to be innovative, intuitive and informative.”