PENSKE’S ‘USER­FRIENDLY’ WEB­SITE

Owner Driver - - Owner/Driver -

PENSKE HAS launched a new Aus­tralian and New Zealand web­site which it says will give users a com­plete overview of Penske’s suite of prod­ucts and ser­vices.

Devel­op­ment of the new web­site, which Penske says has been de­signed to max­imise the user ex­pe­ri­ence, can be found at www.penske.com.au and www.penske.co.nz.

The com­pany claims that this demon­strates its on­go­ing com­mit­ment to the Aus­tralian and New Zealand mar­kets with its on- and off-high­way busi­ness con­cerns of Penske Com­mer­cial Ve­hi­cles, Penske Power Sys­tems and Penske Truck Rental – as well as DJR Team Penske.

The new web­site cov­ers the full port­fo­lio of Penske brands in­clud­ing West­ern Star Trucks, MAN Truck & Bus, Den­nis Ea­gle, MTU, Detroit and Allison Trans­mis­sion, in ad­di­tion to Penske Truck Rental. It is said to make life eas­ier for users with an in­tu­itive nav­i­ga­tion menu and full mo­bile op­ti­mi­sa­tion.

The web­site also in­cludes de­tails of the Penske network within Aus­tralia and New Zealand and a com­pre­hen­sive ca­reers sec­tion for prospec­tive em­ploy­ees.

“As our busi­ness has grown through­out Aus­tralia and New Zealand over the last few years, we have been mind­ful of pro­vid­ing cus­tomers with a full overview of our prod­ucts and ser­vices,” gen­eral man­ager – mar­ket­ing, Penske Trans­porta­tion Group In­ter­na­tional Kim­ber­ley Rud­dock says. “As with all things Penske, the ma­jor fo­cus in de­vel­op­ing our new web­site was the cus­tomer ex­pe­ri­ence.

Whether vis­i­tors to the site are aware of our prod­ucts and ser­vices, or if they are new to the Penske brand, we feel the web­site has achieved the right bal­ance of pro­vid­ing in­for­ma­tion about our op­er­a­tions while be­ing easy to use. We are con­fi­dent that users will find the new web­site to be in­no­va­tive, in­tu­itive and in­for­ma­tive.”

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