WILL PARTNERING UP WITH ONE OF THE BEST CAR MAKERS IN THE WORLD HELP AMD’S NEW PRODUCT LAUNCH? MARK WILLIAMS PONDERS THE SITUATION
At the time of writing, AMD’s Threadripper 2 launch is just around the corner. AMD is so excited about it that it’s pulling favours through its Formula 1 sponsorship ties with Ferrari to get some help with Threadripper 2’s launch at Ferrari’s headquarters in Maranello.
After Computex where a Threadripper 2, sporting 32-cores and 64-threads was demonstrated operating under a beefy but otherwise standard air cooler; upstaging Intel’s 28-core HEDT CPU demonstration that had been shown off the day before, but which turned out to be overclocked to 5GHz and using a specialised cooling system that itself drew over a kilowatt; without any immediate competition from Intel is would seem that AMD will get to enjoy the halo effect of such a beastly product, at least for a little while.
The question is will that halo effect turn into more market share? Depending on who you ask, AMD currently sits anywhere from 6% through to 40%, per Jaimie at Leader Computers and John and TI Computers’ observations. Either way, AMD still have to take the ght to Intel and Threadripper 2 which will top out with double the core count of the original Threadripper 1 and should drop into the very same motherboards with just a BIOS update, should go a long way in getting more sales.
How Intel respond will be quite interesting. The aforementioned 28-core CPU that was demonstrated at Computex sat in a socket that’s typically reserved for server grade processors. It’s unknown at this stage if it marks a turning point in Intel’s HEDT line-up where they start sharing sockets with server processors, but with offerings with core counts in the low to mid 20’s, even Threadrippers 2’s second best offering at 24-cores will start to give Intel grief, let alone the big boy 32-core option.
How clock speeds come into the equation with these crazy core counts is yet to be seen, and may yet affect performance results (expect low to mid 3GHz), but for now AMD has some forward momentum. Let’s hope for the sake of competition and ultimately prices that it makes a big splash.
Threadripper 2’s first public showing at Computex recently