Al­liance phar­ma­cist guar­an­tee

Pharmacy Daily - - NEWS -

IN­DE­PEN­DENT phar­macy group Phar­macy Al­liance has an­nounced the next stage of their con­sumer strat­egy at Mem­bers Meet­ings held across the na­tion this month.

The new cus­tomer strat­egy cen­tres on a phar­ma­cist-led and smarter-re­tail­ing propo­si­tion with the pri­mary as­pi­ra­tion to help cus­tomers have “the best qual­ity of life, at ev­ery stage of life”.

Phar­macy Al­liance ceo Dar­ren Dye said, “We have been rolling out Al­liance Phar­macy co­brand sig­nage through our mem­ber­ship for the last 18 months and now have more than 75 phar­ma­cies with ex­ter­nal sig­nage and reach­ing 500,000 con­sumers with our Al­liance Phar­macy cat­a­logue pro­gram ev­ery month.

“The sym­bol of our phar­ma­cis­tled com­po­nent of the strat­egy is our ͚Medi-Man’ and pro­vides a guar­an­tee for cus­tomers of qual­i­ty­time with the phar­ma­cist.

“We will draw at­ten­tion to zones in the phar­macy where cus­tomers will re­ceive un­di­vided at­ten­tion with their phar­ma­cist and other pro­fes­sion­ally trained staff who will pro­vide health so­lu­tions rather than ũust prod­ucts or ser­vices.”

Given the in­creas­ingly com­pet­i­tive mar­ket, the “Our mem­ber phar­ma­cists” ap­proach fo­cuses on the pride in their pro­fes­sion, and “we want to make sure that this drives how we dif­fer­en­ti­ate our mem­bers to cus­tomers”, Dye ex­plained.

The Al­liance also brings a na­tional iden­tity to­gether with an in­te­grated mar­ket­ing strat­egy with­out the pres­sure of fran­chise fees, he said.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.