Al­co­hol not so wise

Pharmacy Daily - - NEWS -

E t re­search out of the London School of Hy­giene and Trop­i­cal Medicine UK has found that al­co­hol in­dus­try groups mis­rep­re­sent the al­co­hol-related risk of cancer in pub­lic in­for­ma­tion.

By sur­vey­ing web­sites and doc­u­ments from 27 al­co­hol in­dus­try or­gan­i­sa­tions, in­clud­ing Aus­tralia’s Drink­wise, the re­searchers found de­nial and mis­rep­re­sen­ta­tion of the cancer risk from con­sum­ing al­co­hol, and dis­trac­tion from the ef­fects of al­co­hol on com­mon can­cers such as breast and bowel.

They con­cluded that the al­co­hol in­dus­try was us­ing sim­i­lar tac­tics as the to­bacco in­dus­try, to the detri­ment of pub­lic health.

“Deny­ing, dis­tor­tion and dis­trac­tion” were iden­ti­fied as the main strate­gies employed.

Al­co­hol con­sump­tion is a wellestab­lished risk fac­tor for a range of can­cers, in­clud­ing oral cav­ity, liver, breast and col­orec­tal can­cers, and ac­counts for about 4% of new cancer cases an­nu­ally in the UK, the report’s au­thors wrote in Drug and Al­co­hol Re­view.

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