MyHealth1ST ad deal

Pharmacy Daily - - NEWS -

LISTED on­line health, me­dia and tech­nol­ogy group 1ST Group Lim­ited has con­firmed that a lead­ing eye care sup­plier will ad­ver­tise its prod­ucts to op­tom­e­try cus­tomers on MyHealth1st.com.au.

The agree­ment will boost the firm’s Q2 rev­enue by up to 15%, with 1ST Group md Klaus Bar­tosch say­ing it val­i­dates the group’s busi­ness model.

Twelve months ago 1ST Group pro­vided ser­vices to just 75 op­tom­e­try stores, but this has grown to over 1,200 com­pris­ing 60% of the in­de­pen­dent mar­ket.

He said he be­lieved there were sim­i­lar op­por­tu­ni­ties for 1ST Group in the phar­macy sec­tor.

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