MyHealth1ST ad deal
LISTED online health, media and technology group 1ST Group Limited has confirmed that a leading eye care supplier will advertise its products to optometry customers on MyHealth1st.com.au.
The agreement will boost the firm’s Q2 revenue by up to 15%, with 1ST Group md Klaus Bartosch saying it validates the group’s business model.
Twelve months ago 1ST Group provided services to just 75 optometry stores, but this has grown to over 1,200 comprising 60% of the independent market.
He said he believed there were similar opportunities for 1ST Group in the pharmacy sector.