Dis­pen­sary Cor­ner

Pharmacy Daily - - NEWS -

A FAIRLY gutsy - or you might even say ballsy - health pro­mo­tion has cer­tainly at­tracted at­ten­tion for a phar­macy in Devon in the UK.

A for­mal complaint was lodged over a win­dow dis­play at the phar­macy which in­volved a large pair of tes­ti­cles un­der the sign “How well are you look­ing af­ter your crown jew­els͍”

It was ap­par­ently the brain­child of the phar­macy’s man­ager Lynda Kel­ley (pic­tured be­low with the of­fend­ing items) who said she wanted to raise aware­ness of tes­tic­u­lar can­cer.

The gi­ant balls, “nes­tled on a tin­sel-fringed cush­ion” proved some­what con­fronta­tional for one cus­tomer, with Kel­ley say­ing she was “deeply sad­dened” to find some­one was of­fended.

“If there is a can­cer which can be pre­vented then we need to get that mes­sage across, and our tar­get au­di­ence for tes­tic­u­lar can­cer is young men,” she said.

She said while many passers-by have had a laugh, the mes­sage is clearly get­ting through.

“We’ve been bold with what we did so it would get at­ten­tion, rather than just a poster which wouldn’t work,” Kel­ley said.

The cam­paign will con­tinue all month, to help a char­ity which sup­ports men with tes­tic­u­lar can­cer called “It’s in the Bag”.

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