Social codeine promo
ADDITIONAL funding provided by the Federal Government for consumer education about the upcoming rescheduling of OTC codeine products is likely to be devoted to a targeted social media campaign aimed at informing country consumers about the change, according to a Guild update from president George Tambassis.
The campaign would focus on popular channels including Facebook to heighten awareness among consumers who may not ordinarily have easy access to a GP, and may be prompted to ask their pharmacist for advice on pain management alternatives.
Tambassis also advised members about new social media ‘how to guides’ developed by the Guild for members to use in their pharmacy businesses, covering Facebook, Instagram, Twitter and LinkedIn.
The guides can be viewed by members at www.guild.org.au.