Dis­pen­sary Cor­ner

Pharmacy Daily - - News -

ANY­BODY keen for some car­dio around Area 51? No? Prob­a­bly a sage de­ci­sion.

But if you were in­clined to in­cor­po­rate a se­cret US mil­i­tary base into your work­out, the fit­ness app Strava would be able to pin­point the sites in sec­onds.

Strava comes equipped with a data vi­su­al­i­sa­tion “heat map” which ex­perts warn can high­light the move­ments of mil­i­tary per­son­nel on ac­tive ser­vice as they track their jog­ging rou­tines.

Who knew that to be a great mil­i­tary tac­ti­cian all you needed to do was pur­chase a Fit­bit and join a Cross Fit class?

The dis­cov­ery was made by a 20-year-old stu­dent at ANU.

US RAP­PER Eminem has turned his cre­ative ex­per­tise to com­ing up with snappy phar­ma­ceu­ti­cal ad­ver­tise­ments.

How­ever, the catch in this case is that the ads were merely a ruse to sell his latest al­bum Re­vival.

It seems Mr Mathers has been pre­scrib­ing fake med­i­cal ads to the pub­lic as part of a mar­ket­ing stunt, call­ing for peo­ple to con­quer the fic­ti­tious ill­ness Atrox Rithimus, a phrase in Latin that trans­lates to “bit­ter rhyme”, by tak­ing some ‘Re­vival’ medicine.

The ads claim the mir­a­cle drug “is a non-in­jectable med­i­ca­tion given through the ear canal and is not in­tended for anal use.”

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