PSA helps fight smok­ing

Pharmacy Daily - - News -

QUIT Vic­to­ria has en­listed the help of the Phar­ma­ceu­ti­cal So­ci­ety of Aus­tralia (PSA) in the bat­tle against smok­ing ad­dic­tion.

Un­der the new part­ner­ship, phar­ma­cists in Vic­to­ria will be of­fered in-store ma­te­ri­als such as sig­nage, free train­ing work­shops will op­er­ate across metro and re­gional Vic­to­ria, and a public aware­ness cam­paign will launch aimed at en­cour­ag­ing smok­ers to talk to their lo­cal phar­ma­cist about treat­ment op­tions.

“Phar­ma­cists are highly re­spected in the com­mu­nity and could play an even big­ger role in help­ing smok­ers to quit,” said the di­rec­tor of Quit Vic­to­ria Dr Sarah White.

“This part­ner­ship has been de­signed to not only pro­vide phar­ma­cists with new tools to help their cus­tomers, but also to alert cus­tomers that phar­ma­cists have a lot to of­fer when it comes to in­creas­ing the chances they can quit suc­cess­fully.”

In Jan of this year, Quit Vic­to­ria asked 58 Vic­to­rian phar­ma­cists about their at­ti­tudes to­wards quit­ting smok­ing & found that only 10% of phar­ma­cists said cus­tomers “of­ten” ask them about quit­ting, con­versely 90% of phar­ma­cists be­lieved they were suc­cess­ful in in­flu­enc­ing a per­son’s smok­ing.

“A lot of pa­tients don’t un­der­stand that some pre­scrip­tion med­i­ca­tions and some com­mon health con­di­tions, such as di­a­betes or wound heal­ing, are ad­versely af­fected by tobacco use,” PSA Vic­to­rian branch pres­i­dent Ben Marchant said.

“This fo­cus on the phar­ma­cist’s role in quit­ting will help pa­tients un­der­stand why it is so crit­i­cal phar­ma­cists ask about smok­ing.”

The new joint-ini­tia­tive ar­rives af­ter Can­cer Coun­cil Vic­to­ria re­cently re­vealed lung can­cer as the big­gest can­cer killer of Vic­to­ri­ans, with lung can­cer tak­ing over breast can­cer as num­ber one for women.

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