Bakery’s on a roll
Woolworths needs more dough
A Karratha baker is confident a new deal with Woolworths to increase its order significantly in Port Hedland will be a major breadwinner for the company.
Woolworths is incorporating a maxi bakery into the Port Hedland store and has increased its existing order from BT’s Bakery. On inspection by the Pilbara
News, the majority of the Port Hedland supermarket’s baked goods section now features BT’s Bakery products on the shelves, with store brand products now few and far between.
BT’s Bakery owner Adrian Catlin said the increased demand meant he could employ more staff.
“We will need to employ two more staff at this stage and with what’s going on in Karratha as well via our pies and cakes … we will be looking at another couple of staff in the coming months,” he said.
“Port Hedland was marginal but this deal has changed our focus and we will now concentrate a lot more … on building on our existing customer base in Hedland.
The deal is the icing on the cake for BT’s Bakery this year after the successful launch of its pastry and cake range.
Mr Catlin said the company would potentially open a shopfront on the back of this success.
“We will be looking in the future at some sort of outlet unless we can get to market through other people,” he said.
“If we can (find another outlet) we don’t need to (open a shop) but if we are restricted to get to the market there is only one thing to do which is to open up a shop because the pies and cakes are popular, we now know that as a fact.”
Mr Catlin said one of the biggest challenges was getting out the word there is a locally owned and operated bakery in the Pilbara.
A Woolworths spokesman said the new deal went above and beyond an earlier agreement.
“This extends the existing relationship we have with the bakery company and enhances Woolworths’ commitment to source from local suppliers,” he said.
The spokesman would not say how much dough the deal was worth or how many loaves of bread were now being delivered.