Bak­ery’s on a roll

Wool­worths needs more dough

Pilbara News - - Front Page - Tom Zaun­mayr

A Kar­ratha baker is con­fi­dent a new deal with Wool­worths to in­crease its or­der sig­nif­i­cantly in Port Hed­land will be a ma­jor bread­win­ner for the com­pany.

Wool­worths is in­cor­po­rat­ing a maxi bak­ery into the Port Hed­land store and has in­creased its ex­ist­ing or­der from BT’s Bak­ery. On in­spec­tion by the Pil­bara

News, the ma­jor­ity of the Port Hed­land su­per­mar­ket’s baked goods sec­tion now fea­tures BT’s Bak­ery prod­ucts on the shelves, with store brand prod­ucts now few and far be­tween.

BT’s Bak­ery owner Adrian Catlin said the in­creased de­mand meant he could em­ploy more staff.

“We will need to em­ploy two more staff at this stage and with what’s go­ing on in Kar­ratha as well via our pies and cakes … we will be look­ing at another cou­ple of staff in the com­ing months,” he said.

“Port Hed­land was mar­ginal but this deal has changed our fo­cus and we will now con­cen­trate a lot more … on build­ing on our ex­ist­ing cus­tomer base in Hed­land.

The deal is the ic­ing on the cake for BT’s Bak­ery this year af­ter the suc­cess­ful launch of its pas­try and cake range.

Mr Catlin said the com­pany would po­ten­tially open a shopfront on the back of this suc­cess.

“We will be look­ing in the fu­ture at some sort of out­let un­less we can get to mar­ket through other peo­ple,” he said.

“If we can (find another out­let) we don’t need to (open a shop) but if we are re­stricted to get to the mar­ket there is only one thing to do which is to open up a shop be­cause the pies and cakes are pop­u­lar, we now know that as a fact.”

Mr Catlin said one of the big­gest chal­lenges was get­ting out the word there is a lo­cally owned and op­er­ated bak­ery in the Pil­bara.

A Wool­worths spokesman said the new deal went above and be­yond an ear­lier agree­ment.

“This ex­tends the ex­ist­ing re­la­tion­ship we have with the bak­ery com­pany and en­hances Wool­worths’ com­mit­ment to source from lo­cal sup­pli­ers,” he said.

The spokesman would not say how much dough the deal was worth or how many loaves of bread were now be­ing de­liv­ered.

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