Dreamer’s Hill trial
■ The days of snapping up a bargain at a jam-packed Dreamer’s Hill are all but over, with a 50 percent drop in permits reported by the City of Karratha from last year.
It is good news for mobile stallholders, though, who have won a reprieve from the City to start trading from Dreamer’s Hill on weekends because of the decreasing numbers of vehicle sales at the site.
The trial started last weekend and will run for five more weeks, with a possibility of permanency on the high-exposure corner if feedback is positive.
After being moved from the Tambrey Caltex site last year for safety reasons, the Pilbara Fish Truck and mobile butcher have been trading from Millars Well on weekends, a move both say has affected their sales.
Pilbara Fish Truck owner Scott Kratochville said being given the go-ahead from the City to trade from Dreamer’s Hill was a rational and reasonable decision.
“When the butcher truck is up, we have traded at Dreamer’s Hill on Fridays and noticed a 15 per cent increase in sales,” he said.
“This will give us more visibility to attract those people who drive past, see the truck and go: ‘Hey, we’d like some seafood for dinner’.
“I was always confident this would happen and would like to thank the council for living up to their policy of helping local small business.”
Mr Kratochville said despite sluggish sales attributed to the downturn, he was confident of the business’ long-term future.
City of Karratha Mayor Peter Long said restrictions on where stallholders could set up had been put in place to strike a balance between the interests of stallholders and the safety of patrons.
“Since the number of vehicles being sold (at Dreamer’s Hill) has decreased recently, we now have an opportunity to trial opening this site to stallholders,” he said.
“Our community loves having these stallholders in town and we want to encourage them to do business here where possible.
“We will review the outcomes of this trial at the end of the six months and, if no complaints are received, we make this space available permanently.”
Graeme Green, Zane Peppiatt and Larry Brewer at the North West Mobile Butcher truck.