Tourism lure for Chinese
■ Pilbara tourism operators are being urged to take advantage of an Australia-first program to tap into the booming Chinese tourism market.
China Ready has been launched in WA and provides Chinese consumers and business with the assurance of a pre-determined level of cultural awareness, understanding, fair treatment and service quality.
Pilbara Regional Council chief executive Tony Friday said China Ready was a significant win for WA and Pilbara tourism.
“The Chinese tourism market is developing very rapidly away from what was historically an agent managed environment,” he said.
“We are now taking advantage of self-arranged travel and for that there needs to be trust.
“We need to take full advantage of it in recognising the Government has done its part and the other half of that message is now the operator’s responsibility to ensure the stories carried back to China from these experiences are consistent.”
Tourism Council WA chief executive Evan Hall said China Ready accredited businesses would be promoted through an exclusive website and other channels targeted towards Chinese travellers.
“Launching WA as Australia’s first China Ready destination, in combination with our complementary time zone and climate and environment, should give WA operators a real boost in the highly-lucrative Chinese market,” he said.
“More than 41,300 Chinese visitors came to WA in the 12 months to June 2015, and we would expect to see this number increase significantly as we promote our high-quality WA product directly into the Chinese market.
“Businesses which are China Ready and accredited give travel agents and consumers in China the certainty that these are high-quality products which meet Chinese tourism laws designed to protect travellers.”
Attractions and operators such as the Bell Tower, Yanchep National Park, Willie Creek Pearls and Rockingham Wild Encounters have already jumped on board with the program.