Tourism lure for Chi­nese

Pilbara News - - News - Tom Zaun­mayr

■ Pil­bara tourism op­er­a­tors are be­ing urged to take ad­van­tage of an Aus­tralia-first pro­gram to tap into the boom­ing Chi­nese tourism mar­ket.

China Ready has been launched in WA and pro­vides Chi­nese con­sumers and busi­ness with the as­sur­ance of a pre-de­ter­mined level of cul­tural aware­ness, un­der­stand­ing, fair treat­ment and ser­vice qual­ity.

Pil­bara Re­gional Coun­cil chief ex­ec­u­tive Tony Fri­day said China Ready was a sig­nif­i­cant win for WA and Pil­bara tourism.

“The Chi­nese tourism mar­ket is de­vel­op­ing very rapidly away from what was his­tor­i­cally an agent man­aged en­vi­ron­ment,” he said.

“We are now tak­ing ad­van­tage of self-ar­ranged travel and for that there needs to be trust.

“We need to take full ad­van­tage of it in recog­nis­ing the Gov­ern­ment has done its part and the other half of that mes­sage is now the op­er­a­tor’s re­spon­si­bil­ity to en­sure the sto­ries car­ried back to China from these ex­pe­ri­ences are con­sis­tent.”

Tourism Coun­cil WA chief ex­ec­u­tive Evan Hall said China Ready ac­cred­ited busi­nesses would be pro­moted through an ex­clu­sive web­site and other chan­nels tar­geted to­wards Chi­nese trav­ellers.

“Launch­ing WA as Aus­tralia’s first China Ready des­ti­na­tion, in com­bi­na­tion with our com­ple­men­tary time zone and cli­mate and en­vi­ron­ment, should give WA op­er­a­tors a real boost in the highly-lu­cra­tive Chi­nese mar­ket,” he said.

“More than 41,300 Chi­nese visi­tors came to WA in the 12 months to June 2015, and we would ex­pect to see this num­ber in­crease sig­nif­i­cantly as we pro­mote our high-qual­ity WA prod­uct di­rectly into the Chi­nese mar­ket.

“Busi­nesses which are China Ready and ac­cred­ited give travel agents and con­sumers in China the cer­tainty that these are high-qual­ity prod­ucts which meet Chi­nese tourism laws de­signed to pro­tect trav­ellers.”

At­trac­tions and op­er­a­tors such as the Bell Tower, Yanchep Na­tional Park, Wil­lie Creek Pearls and Rock­ing­ham Wild En­coun­ters have al­ready jumped on board with the pro­gram.

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