He­roes help pro­mote re­gion

Pilbara News - - News - Bran­wen Smith

■ Much-loved long-term Ex­mouth res­i­dent Fran Gre­gory has been named Gas­coyne Hero af­ter re­ceiv­ing the most online votes out of nom­i­na­tions from across the re­gion in the Gas­coyne Hero Ini­tia­tive.

Mrs Gre­gory was brought up on a Carnar­von plan­ta­tion but she and her hus­band Lance have lived in Ex­mouth since con­struc­tion of the town be­gan in the early 1960s, mak­ing them true Ex­mouth lo­cals.

The cou­ple have two sons and run the fam­ily busi­ness Ex­mouth Fuel Sup­plies where Mrs Gre­gory is well known for her con­stant out­go­ing and help­ful na­ture, as well as her abil­ity to bring a smile to the face of many a fish­er­man.

The Gas­coyne Hero Ini­tia­tive formed part of the I Work in Tourism cam­paign which was set up as part of the Gas­coyne Re­gional Pro­mo­tion Strat­egy.

Ex­mouth Cham­ber of Com­merce and In­dus­try pres­i­dent Jackie Brooks said the Gas­coyne Re­gional Pro­mo­tion Strat­egy was es­tab­lished by a group of stake­hold­ers af­ter cy­clone Ol­wyn hit the re­gion in March 2015.

The aim was to pro­mote the re­gion as be­ing open for busi­ness af­ter the re­cov­ery ef­fort. The stake­holder group in­cludes the Gas­coyne De­vel­op­ment Com­mis­sion who are over­see­ing the pro­ject, the Shires of Carnar­von, Ex­mouth, Shark Bay and Up­per Gas­coyne, Ex­mouth and Carnar­von Cham­bers of Com­merce and In­dus­try, Shark Bay Busi­ness and Tourism As­so­ci­a­tion, Re­gional De­vel­op­ment Aus­tralia, Tourism WA, Aus­tralia’s Golden Out­back and Aus­tralia’s Coral Coast.

Ms Brooks said ECCI had been key play­ers in sup­port­ing the ex­e­cu­tion of the strat­egy, and more specif­i­cally the Gas­coyne Hero Ini­tia­tive and man­age­ment of The Gas­coyne WA — We’ve got it all Face­book page.

“The GDC ac­knowl­edged that this ini­tia­tive has been a con­sid­er­able suc­cess which can be at­trib­uted to the ECCI’s will­ing­ness to take car­riage of this part of the strat­egy,” she said.

She said that through the Gas­coyne Hero Ini­tia­tive, peo­ple were con­grat­u­lated and hailed as he­roes if they had pro­vided a help­ful, pos­i­tive, friendly ex­pe­ri­ence to visi­tors.

“We all have a role to play in valu­ing our visi­tors and pro­vid­ing them with a pos­i­tive visi­tor ex­pe­ri­ence,” she said.

The strat­egy also in­cludes fund­ing the pro­duc­tion of a se­ries of tele­vi­sion com­mer­cials about the re­gion.

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