Heroes help promote region
■ Much-loved long-term Exmouth resident Fran Gregory has been named Gascoyne Hero after receiving the most online votes out of nominations from across the region in the Gascoyne Hero Initiative.
Mrs Gregory was brought up on a Carnarvon plantation but she and her husband Lance have lived in Exmouth since construction of the town began in the early 1960s, making them true Exmouth locals.
The couple have two sons and run the family business Exmouth Fuel Supplies where Mrs Gregory is well known for her constant outgoing and helpful nature, as well as her ability to bring a smile to the face of many a fisherman.
The Gascoyne Hero Initiative formed part of the I Work in Tourism campaign which was set up as part of the Gascoyne Regional Promotion Strategy.
Exmouth Chamber of Commerce and Industry president Jackie Brooks said the Gascoyne Regional Promotion Strategy was established by a group of stakeholders after cyclone Olwyn hit the region in March 2015.
The aim was to promote the region as being open for business after the recovery effort. The stakeholder group includes the Gascoyne Development Commission who are overseeing the project, the Shires of Carnarvon, Exmouth, Shark Bay and Upper Gascoyne, Exmouth and Carnarvon Chambers of Commerce and Industry, Shark Bay Business and Tourism Association, Regional Development Australia, Tourism WA, Australia’s Golden Outback and Australia’s Coral Coast.
Ms Brooks said ECCI had been key players in supporting the execution of the strategy, and more specifically the Gascoyne Hero Initiative and management of The Gascoyne WA — We’ve got it all Facebook page.
“The GDC acknowledged that this initiative has been a considerable success which can be attributed to the ECCI’s willingness to take carriage of this part of the strategy,” she said.
She said that through the Gascoyne Hero Initiative, people were congratulated and hailed as heroes if they had provided a helpful, positive, friendly experience to visitors.
“We all have a role to play in valuing our visitors and providing them with a positive visitor experience,” she said.
The strategy also includes funding the production of a series of television commercials about the region.