Pre­quel set for pro­mo­tional frenzy

Pilbara News - - News - Tom Zaun­mayr

The Blue Dog movie will be re­leased on Box­ing Day 2016 and will be pre­ceded by the big­gest mar­ket­ing cam­paign of all Aus­tralian movies next year.

Pro­ducer Nel­son Woss an­nounced the set re­lease date af­ter giv­ing the crowd at the CEDA con­fer­ence a chance to re­live the Red Dog movie last week.

“(The Blue Dog movie) tells a chap­ter of your history be­fore min­ing was the big­gest in­dus­try in the re­gion,” he said. “It has a very strong in­dige­nous sub­plot.”

It is in­tended to once again pre­miere the film in the Pil­bara, as was done with Red Dog.

Mr Woss said the story of Red Dog was one ev­ery­one could re­late to and the pre­quel would once again put the Pil­bara on the world stage.

“The real Red Dog was in­clu­sive; it didn’t mat­ter if you ran a min­ing com­pany or drove a train,” Mr Woss said.

“He treated ev­ery­one the same and bought the com­mu­nity to­gether.”

“The spotlight will be on the Pil­bara re­gion and I think there is a real op­por­tu­nity to take ad­van­tage of that.

Mr Woss said he was set­ting up a Red Dog web­site to pro­mote tourism, the movie and the real Red Dog. He also an­nounced in­ten­tions to set up a rov­ing ex­hi­bi­tion with many of the movie props dis­played at visi­tor cen­tres in the Pil­bara, and maybe one day find­ing a per­ma­nent home in the re­gion.

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